Show Notes
War is expensive. To support her efforts in the battle against HIV/AIDS, Elizabeth Taylor did what she does best: followed her impeccable instincts.
Before the era of celebrity “brands” – before the Kardashians, Rihanna, Jessica Alba or Gwyneth Paltrow’s goop – Elizabeth Taylor built her own business empire. She bottled and packaged how she felt, lived, looked, and smelled… and sold Elizabeth Taylor to the masses. It was an adventure of Passion and White Diamonds, all run from the home she loved.
As part of Elizabeth Taylor’s courageous leadership in the fight against HIV/AIDS, she provided that a portion of revenue from her name and likeness rights, which includes her fragrance empire, goes to The Elizabeth Taylor AIDS Foundation. Learn more about your ad choices. Visit podcastchoices.com/adchoices
More from Elizabeth the First
We look back on all we’ve learned from Elizabeth Taylor - a true original. Her life story is the lesson book on Influence - across social, political, cultural, creative and entrepreneurial causes – making no apologies for any of it along the way.
Elizabeth Taylor’s passing sends a shockwave of grief around the world. Yet, no one knew she still had a final act left to stun us all.
Throughout her life, the highs of Elizabeth Taylor’s success ran in parallel to personal tragedy. To survive, she learned how to turn every obstacle – every challenge – into a triumph. And, after 56 unstoppable years, in the brightest of spotlights, Elizabeth faced a new adversary: a brain tumor that had to be removed immediately. Learn more about your ad choices. Visit podcastchoices.com/adchoices
When a new virus ravages its way through the lives of those she loves, and America refuses to do anything to help, Elizabeth Taylor declares war on HIV/AIDS. She leverages all she has - her wealth, platform, status, and social capital to battle the devastating impact of HIV/AIDS.
Elizabeth Taylor hits rock bottom, while being the biggest star in the world. She could follow the path of celebrities before her - either giving in to despair or rising from the ashes. Instead, she finds her own way. She opens her heart and shares her struggles with the world… and discovers the secret power of influence: authenticity.