Show Notes
On this weeks episode, we sit down with Amy Liu — founder & CEO of Tower 28 Beauty, mom of three, and one of the most authentic voices in the clean beauty space. Amy opens up about the real journey behind building one of Sephora’s fastest-growing brands while navigating motherhood, marriage, identity, burnout, and the pressure to be “everything” to everyone. From launching Tower 28 with a Shopify template and an iPhone…to dealing with imposter syndrome in rooms filled with powerhouse women…to raising kids inside the business…This conversation is a masterclass in founder grit, resilience, mothering while building, and choosing yourself — without losing what matters most. If you're a mom building a business, a founder searching for purpose, or someone craving a real look behind the highlight reel… this episode will stay with you. CHAPTERS00:00 — Introduction01:40 — The Eczema Story That Started Tower 2804:04 — The Loneliness of Building Something From Scratch05:51 — Why Amy Never Felt “Obsessed” With Makeup07:59 — Imposter Syndrome at a Room Full of Founders09:45 — The Unexpected Impact of Tower 28 on Young Girls12:21 — Hustle, Grit & Building While Mothering13:56 — Taking Four Years Off & Reinventing Herself16:04 — The Moment Her Husband Said “Why Don’t You Just Quit?”18:08 — Finding Her First Investor20:25 — The Power of Saying Your Dreams Out Loud23:14 — Launching Tower 28 With a Mood Board & an iPhone24:38 — The Emotional Story of Her Friend Who Passed Away26:47 — How Tower 28 Landed in Every Sephora in a Year27:26 — Walking Into Sephora and No One Knew Her Brand29:11 — Naming Tower 28 & Its California Roots30:33 — Raising Kids Inside the Business31:20 — How Marriage Became the Foundation for Her Success33:04 — Building a True Partnership at Home38:31 — Mom Guilt, Parties, Pressure & Perspective40:06 — What Her Kids Think of Her Work41:06 — Why Female Friendships Matter More Than Ever44:23 — The Women Founders Who Inspire Her45:41 — The Struggle to Be Present with Your Kids48:04 — Clean Beauty Summer School & Giving Back52:34 — Why Community Matters More Than Competition Connect with Amy : https://www.instagram.com/amyliu_t28Connect with Keesha : https://www.instagram.com/keeshawscott
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