Perfume Room

178. JAKE LEVY & MATT BELANGER ~ How did Stéle Become a Household Name?

Perfume Room

Show Notes

A lot can happen in a year. Since opening its Williamsburg doors last summer, Stéle has added a second location, dropped 100(!) fragrances in a single day, and moonlights as Nolita's hottest millennial nightclub (stay tuned for pt. 2: the Pacha-to-Stéle Fri night pipeline). Despite the (well-deserved) buzz, founders Jake Levy and Matt Belanger remain steadfast in their commitment to artisanal, small-batch, offbeat scents. So how did they do it? What makes a Stéle scent? What were the roses and thorns on the way to the top? And most importantly, what's next? All ahead in this week's ep! PLUS: A CAN’T-MISS, JUICY ANNOUNCEMENT THAT HAS BEEN A REALLY HARD SECRET TO KEEP!!! (more details coming later this week!!!) FOLLOW: stelenewyork SHOP: stele.shop FULL VIDEO EPISODE: live on Substack this Friday SMELL CLUB TIX: aromaticherbssmellclub.eventbrite.com FRAGS MENTIONED: Atelier Materi Cedre Figalia*, Carl Kling Fig Nuit, Naomi Goodsir Iris Cendre, Clue Perfumery Dandelion Butter, January Scent Project, Clue Perfumery, Oddity, Perfumer H Dandelion, Maison d'Etto, Raconteur, Ormaie, Stora Skuggan, Le PERE par Blaise Mautin, Le Labo Santal 33, Britney Spears, The Raconteur: No Tell Motel, Daintree Rain Tea, Cloud 9 Juice, Killr Vanillr; Arquiste Grove by the Sea, Circle of Lim Lost Generation, Toskovat Inexcusable Evil, Sylhouette Molotov Cocktail, Arquiste Tropical, Tada Paradiso, Pigmentarium: Murmur, Erotikon, Paradiso; Wolf Brothers Wolf, Andrea Maack Muse, Clue Perfumery Dandelion Butter * = gifted in PR

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