SPEAK LIKE A CEO

The 5-Step System For a Speech Nobody Forgets

SPEAK LIKE A CEO

Show Notes

“Ich bin ein Berliner." Four words. 450,000 people. The most memorable speech ever given – and a 5-step system you can steal for your own signature talk. Get Oliver’s 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver Kennedy had Ted Sorensen, the best speechwriter of his generation. You don't have a speechwriting team, and after this video you won't need one. Oliver breaks down exactly what made JFK's 1963 Berlin speech land the way it did – and how to apply the same moves to your business or career in about 15 minutes. What you'll learn: The single message every great speech is built around How to structure a talk as emotional architecture, not a list of points The hook technique JFK and MLK both used to make words stick Why every powerful story needs an enemy, and how to pick yours The small, human moves that connect you with any audience (yes, including the doughnut myth)

More from SPEAK LIKE A CEO

Oct 21, 2026

4 out of 10 executives don’t make it in a new role. What separates the ones that thrive comes down to how they communicate.

Oct 14, 2026

As a leader, most of your time should go to communicating. The problem starts when there’s no room left for the work that moves the needle.

Oct 7, 2026

Bad bosses, toxic politics, people fighting for promotions. One in four employees works in a broken hierarchy, and the real number is probably higher.

Sep 30, 2026

Logic can make your case. A story makes people act.

Sep 23, 2026

You have town halls, frequent Slack updates, and an annual survey. Your team is still disengaged.

See all episodes →