Show Notes
In this episode, Christina shares her insights and experiences on how to secure speaking gigs and grow as a speaker. She refers to the importance of building a personal brand, networking with other speakers, and how this can help create opportunities for oneself. Christina discusses the value of offering unique and valuable content to event organizers, as well as the significance of starting small and gradually moving up to larger stages. KEY TAKEAWAYS Dedicate time and effort into building a personal brand to attract speaking opportunities.
Sometimes you need to create your own speaking opportunities, whether in-person or online, to showcase your expertise.
Deliver webinars and create video content to showcase your speaking abilities and attract speaking gigs.
Reach out to event organizers, podcast hosts, and other speakers to build relationships and secure speaking opportunities.
Begin with smaller speaking engagements and gradually move up to larger stages, investing time and effort in your speaking journey.
BEST MOMENTS "I dedicated a lot of time and a lot of effort into building a personal brand. I looked for those opportunities to connect with other speakers, to see where they were speaking, to ask them about their contacts." "Sometimes you need to create your own stages. And again, I put a lot of time and effort into that." "So putting content out there of you on stage, of you presenting a webinar is one thing. Another way you can do this is actually just recording your video content." "Reach out to people with podcasts. Reach out to me. If you think you've got something of value to offer my audience, reach out to me." "Getting on those stages has brought me massive opportunity, has introduced me to some magnificent people and overall has helped me to grow my brand as Christina and also my business brand as well." VALUABLE RESOURCES Christina Talks Podcast https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/ https://twitter.com/christinamc80?lang=en-gb https://www.green-umbrella.biz/ https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk HOST BIO Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them!
More from Christina Talks Podcast
In this episode, Christina delves into the critical topic of content marketing, addressing why many businesses struggle to see results from their efforts. Drawing from her recent blog post, "Why Content Marketing Isn't Working and How to Fix It," she emphasizes the importance of having a clear content strategy aligned with business goals. Christina discusses common pitfalls, such as creating content for the sake of consistency and over-reliance on AI tools, which can dilute the human touch in marketing. She offers actionable insights on setting clear objectives, understanding the target audience, maintaining consistent messaging, and diversifying content formats. KEY TAKEAWAYS Content marketing without a clear strategy is likely to fail. It's essential to align content creation with business goals and audience needs to avoid creating content for the sake of it.
In this episode, Christina engages in a thought-provoking conversation with behaviour specialist Andy Baker. They explore the complexities of behaviour management, particularly in the context of neurodiversity, and how understanding behaviour as a form of communication can transform interactions in both personal and professional settings. Andy shares his extensive experience in the health and social care sector, emphasizing the importance of empathy and the need to approach behaviour with curiosity rather than judgment.
In this episode of the Christina Talks podcast, Christina delves into the concept of becoming a thought leader and positioning oneself as an expert in their field without coming across as egotistical. She discusses the importance of focusing on the value you bring to clients, highlighting benefits rather than personal accolades, and sharing success stories that build credibility. Christina emphasizes the need for authenticity, defining your niche, and using data to support your insights. By maintaining a genuine passion for helping others and continuously evolving, listeners can effectively position themselves as trusted advisors in their respective industries. Tune in for actionable strategies to enhance your personal brand and attract more business opportunities. KEY TAKEAWAYS Focus on Value and Benefits: Position yourself by emphasising the value you bring to clients and the benefits they receive from your services, rather than boasting about your own achievements.
In this episode, Christina is joined by the dynamic Gary Das, a multifaceted entrepreneur, coach, and mentor with a wealth of experience in financial services. Gary shares his intriguing journey from temporary jobs to becoming a successful mortgage expert and business owner, highlighting the challenges he faced along the way, including the impact of the credit crunch and the importance of personal growth. Gary also discusses his innovative program, "Leads to Lifestyle," which emphasizes achieving balance in business and life through strategic planning and incremental growth.
In this episode, Christina shares her thoughts on the importance of recognizing that not everyone wants or needs your help, particularly in the coaching and marketing realms. Drawing from her experiences with coaches, consultants, and business owners, she emphasizes the significance of understanding your audience and targeting the right people with your message. Christina discusses the frustrations that can arise from ineffective marketing efforts and the necessity of focusing on delivering value rather than trying to convert every prospect. With a candid and passionate tone, she encourages listeners to engage in meaningful conversations, listen actively, and prioritize quality over quantity in lead generation. KEY TAKEAWAYS It's important to recognize that not everyone is seeking assistance or coaching at any given moment. Understanding this can help avoid frustration in conversations and marketing efforts. Effective marketing requires knowing your audience and ensuring that your messages are directed at those who genuinely need your services. Conducting market research can help identify the right target group. Focusing on generating a smaller number of highly qualified leads is more beneficial than trying to attract a large volume of unqualified prospects. When creating content or engaging with an audience, prioritize delivering value rather than pushing for conversions. Pay attention to the responses and feedback from your audience. This listening approach allows for a better understanding of their needs and helps tailor your offerings accordingly, rather than imposing solutions they may not want.