
065: Deep Dive with Nico Lockhart: How to Hack Human Attention on YouTube
We Interrupt This BroadcastShow Notes
YouTube strategist Nico Lockhart, founder of Team Falco, joins Aven Yap to pull apart what it really takes to build kids’ IP on a digital-first platform. Nico has a decade of experience across traditional and digital platforms, and facilitated the inaugural Kids IP Incubator run by Screen Australia and the Australian Children’s Television Foundation. He explains why creativity and distribution are now one process, why the best creators start with a thumbnail rather than a script, and why most channels take two to three years to build their audience. This is a practical roadmap for anyone creating in the kids’ space or thinking about how to find your audience on YouTube. --- Listen to hear Nico discuss: How discovery works on YouTube and the friction points that stop people from watching Thumbnail-first ideation and why distribution and creativity are now one process Building flexible formats that never expire How to spot a real trend vs. a passing moment The financial reality of digital-first kids’ IP Why the narrative of viral success hurts creators --- Listen to Episode 65 on Spotify, YouTube or Apple Podcasts. If you enjoyed this episode, please subscribe & leave a rating or review to help us reach more listeners for We Interrupt This Broadcast. --- Further information after listening to the episode: Team Falco: https://www.teamfalco.com Nico Lockhart on LinkedIn: https://www.linkedin.com/in/nicolockhart Colin and Samir (creators for creators): https://www.youtube.com/@ColinandSamir We Interrupt This Broadcast Episode 60: David Hutchinson (Boy and Dragon): https://www.weinterruptthisbroadcast.com.au/episodes?grid1-dialog=recofZdKYcJcZV9aB --- This Deep Dive interview is hosted and edited by Aven Yap. If you’re enjoying the podcast, please leave a rating on Spotify or Apple Podcasts, and we’d love you to forward this episode to a friend! Follow us on: Instagram | YouTube | LinkedIn
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Kirsty Stark sits down with the team behind Leviticus: Writer/Director Adrian Chiarella, Producer Sam Jennings (Causeway Films), and Distributor Marc Wooldridge (Maslow Entertainment) for Part 1 of a two-part conversation about what it takes to make a million dollars at the Australian box office. The queer horror feature reached almost 1.5 million dollars domestically, and in this conversation the three share how they got there, from an idea developed through VicScreen’s Originate program to their breakout Sundance premiere. Come back next week for Part 2, where they’ll discuss what happens on the ground when you make a sale at Sundance, the strategy behind opening weekend, and how to turn audience members into fans. --- Listen to hear Adrian, Sam and Marc discuss: Why horror is intrinsically theatrical and how they positioned Leviticus for both queer and broad horror audiences. Causeway Films’ financing strategy for the film, which allowed them to build a theatrical model that wasn’t centred on international pre-sales. What Maslow looks for in a script, concept and pathway to market before saying yes to distribution. The casting and packaging process and what actually mattered when putting the project together. Why they kept news about the film quiet through production and launched it as a breakout festival film. How they planned their Sundance premiere, including pre-screenings, PR and festival strategy. --- If you enjoyed this episode, please subscribe & leave a rating or review to help us reach more listeners for We Interrupt This Broadcast.
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