Show Notes
Send us Fan Mail Is your brand helping buyers trust you or just adding to the noise? Genevieve Benson, Director of Strategic Partnerships at Milesbrand, joins Anya Chrisanthon to break down how regional and private builders can compete in today's uncertain market through authentic storytelling, emotional brand positioning, and a customer journey that builds trust at every touchpoint. Genevieve and Anya cover how to find your unique brand voice, when to do a refresh vs. a full rebrand, how to ...
More from Anewgo of New Home Sales
Send us Fan Mail Your sales team is already using AI. The real question is whether they’re pasting buyer information into a free account. Lindsey Ayala, Chief Growth Officer at Impact Eighty Eight, joins Anya to share the AI strategies she teaches sales teams and leaders across the country, starting with the first move: get off the free plan. Lindsey explains what happens to your data on a free account, why a team plan beats individual logins, and how memory and projects turn a generic chatbo...
Send us Fan Mail Brohn Homes builds the lowest-priced new construction in central Texas, starting at $179,990 just outside Austin, and has tripled its community count in under two years. Melissa Galland, Senior Vice President of Marketing at Brohn Homes, joins Anya to talk about marketing to first-time buyers across Austin, San Antonio and Houston. She shares why financial education builds more value than incentives, how a downloadable homebuyer guide turned into a high-converting lead source...
Send us Fan Mail Gen X is now turning 55, and the 55+ buyer looks nothing like the stereotype. Rob Krohn, VP of Marketing at Epcon Communities, returns to the show to talk about how this buyer is changing and what builders need to do differently. We get into why AI use may be higher among Gen X and boomers than among Gen Z, why the fastest way to lose an Xer is to gate your information, and how Epcon works on organic AI visibility before considering paid AI placements. Rob also shares how Epc...
Send us Fan Mail September was the month AI agents became front-page news. An agent hit #1 on the App Store, moved the stock market and got blocked by Amazon, all in the same week. Anthropic opened an app store for AI. And the industry had its first real agent safety scare. In this month's State of AI, Anya covers both sides: the agentic future arriving faster than expected and the growing pains that came with it. She explains why "friction" was quietly holding up entire business models, why ...
Send us Fan Mail Special announcement episode! Think about all the conferences in our industry - sales training events, marketing summits, the big trade shows where technology is one track out of forty. Not one of them is solely focused on new home sales and marketing technology. Until now. Builder Tech is officially back. Anewgo CEO John Lee and Chip Johnson of Builder Designs have known each other for over a decade, and after years of "we need to build this" conversations in the back rooms ...