Show Notes
Sam Peters is a former national newspaper reporter credited with driving a cultural change in sport's attitude towards brain injuries and concussions. Between 2013 and 2017, Sam was the driving force behind the Mail on Sunday’s concussion in rugby campaign and was subsequently short-listed as sports journalist of the year at the 2014 UK Press Gazette Awards. Sam’s exclusive report in 2014 also revealed the FA’s failure to deliver promised research into the link between heading footballs and dementia following the death of a former England player
In his 2023 book, ‘Concussed: Sport’s Uncomfortable Truth’, winner of the Best Sports Writing Award, Sam recounts the untold story of the most influential sports campaign in British newspaper history, asking how rugby and other sports can save themselves from the vested interests which threaten not just players’ livelihoods but the very existence of the sports themselves.
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More from The 1% Podcast hosted by Shay Dalton
Dr Helena Boschi is an applied neuroscientist who has spent years exploring how the human brain works – and, crucially, how we can use that knowledge to improve leadership, decision-making, and the way we work. Helena is the author of Why We Do What We Do, a deep dive into the quirks, biases, and vulnerabilities of the human mind.
Dr. Mithu Storoni is a University of Cambridge-trained physician, neuroscience researcher, and ophthalmic surgeon. She advises multinational corporations on mental performance and stress management.
Dr. Tara Shine is a climate change expert with over 20 years of experience in climate science, science communication, and policy. Her work has focused on shaping international and national policy to advance equity, gender equality, inclusion, and environmental protection.
That’s a wrap on Season 20 of The One Percent Podcast! You can now stream the full season on all major podcast platforms.
Margaret Heffernan is a pioneering business leader, author, and thinker who has transformed the way we approach leadership, innovation, and uncertainty. She began her career producing TV and radio for the BBC before going on to become CEO of several US companies. She was named one of the "Top 100 Media Executives" by The Hollywood Reporter.