Show Notes
Tourism’s data mess is real—but it doesn’t have to be. In this episode, Peter talks with Ryan Malcolm (Director of Business Development, Tourismo) about building a single source of truth for destinations and using AI to lighten the load on small teams. Topics include: Tourismo’s origin story and “rise‑all‑ships” vision
Using AI to auto‑create business listings, tag media, and suggest new content
Overcoming data silos and legacy‑system blockers
Balancing first‑party data protection with actionable insights
What content AI can’t replicate—and why that matters for 2025
Ryan’s one wish for the future of AI in tourism
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