Show Notes
Virgin Atlantic was the first airline to put an app inside ChatGPT. Its chief customer officer tells us what it cost, what it earned and why letting passengers dodge fare rules was part of the deal. Episode summary Juha Jaervinen runs everything at Virgin Atlantic that a passenger can see. Brand, marketing, loyalty, communications, the clubhouses and the trip itself all report to him. This episode puts figures on the airline's AI Concierge, built with OpenAI and Tomoro. Five months in, it had...
More from SoarAI
Saudia's transformation chief explains how ideas get picked for production, and where he draws the line: anything that could compromise safety, security or the people the airline serves and employs. Episode summary Dr Ibraheem Sheerah is Chief Transformation Officer at the Saudia Group. In this episode of the SoarAI podcast, he explains how the airline starts with its strategy and the needs of its guests, then works back to the AI tools. The Travel Companion, the AI assistant Saudia launched...
Turkish Airlines writes most of its own software and is building an offer-order retailing platform in-house, and plans to sell it to other airlines. The executive in charge of product development explains where AI fits in, and what the airline has learnt from putting its flights into ChatGPT and Claude. Episode summary Yılmaz Goralı runs airline retailing product development at Turkish Technology, the technology arm of the Turkish Airlines group. In this episode of the SoarAI podcast, he exp...
Singapore Airlines has explored about 400 AI use cases and has around 100 in production. Its technology chief explains the framework that decides what ships, why staff build their own tools, and why the CEO pushes harder than IT does. George Wang runs technology at Singapore Airlines, including its AI and digital transformation strategy. In our second Soar.AI podcast episode, he explains how an airline with a fast-follower reputation on technology became, in April 2025, the first major carrie...