Show Notes
You know that feeling when you're scrolling and you see something and think - that was made for me? That's what we're creating in this episode. I'm talking about "this is me" content - the kind that makes your ideal clients feel genuinely seen, heard and understood. The stuff that gets saved, shared, sent to friends. The content that doesn't just perform well, but makes people think "this person gets me exactly." Because that's what builds real trust. And that's what turns an audience into buyers. In this episode: Why getting clear on who you're speaking to is the foundation of resonant content How to use your audience's actual words in your content (and why guessing usually doesn't work) The diary entry exercise that gets you out of your head and into your ideal client's world Why "this is me" content isn't just about pain points, and the kind of content that makes people feel less alone How to use your own story as one of your most powerful resonance tools The data you're probably ignoring that tells you exactly what to make more of Mentioned in this episode: Light Up Your Movement, my two-week sprint to build your movement, message and hype. Join us here. If this resonated, I'd love to hear about it - come find me on Instagram and tell me what you're struggling with right now with your content. And if you've been enjoying the podcast, a review means so much and helps more people find it. See you next week.
More from Launch Like a Creator
If you’re anything like me, or pretty much every client I’ve ever worked with, I bet at one stage, you’ve said the words “I think I’m just attracting the wrong people”. We’re taught that as long as we get the numbers, we can make the sales. As long as you can get x amount of people on your waitlist, or 10k followers, or however many leads - as long as you have eyes on your content, you’ll be able to hit your revenue goals. But UNFORTUNATELY it’s not always as simple as that, and if you're a business owner looking to grow and scale, you've likely come across this issue too. In this episode I share the four things to focus on to start attracting more ready to buy, action taking people into your audience with your content.
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Growing an audience on your Instagram or other socials is often focused on how to get the most views, or how to go as viral as possible. And getting views is great, but what we reaaally love is content that builds your audience AND gets you the opportunities and business growth that you want.
We all know that growing a following online doesn't necessarily mean making the money you want to make - but WHY is that? What is it that makes some people with a relatively small audiences make way more sales than some people with huge audiences?
Being consistent with content is one thing, but what about posting content that gets you the opportunities you want? Whether it's getting a book deal, working with brands, growing your community or getting more sales, we need to reverse engineer your content world to bring these goals to life.