Show Notes
Magen Smith, Co-Founder and CEO of Atomic Storage Group, joins Matt Engfer to share how disciplined execution, strong fundamentals, and a people-first mindset have fueled one of the fastest-growing third-party management companies in self storage.
Magen walks through her unconventional path into the industry—from accounting and consulting to development and ultimately building Atomic Storage Group into a national platform. She explains why marketing is often the first indicator of operational health, which metrics truly matter in a property audit, and how consistent execution across marketing, operations, and customer experience creates long-term success.
Rather than chasing shortcuts or shiny tools, this episode reinforces a simple truth: doing the basics well, every day, at scale is what separates average operators from great ones.
Key Takeaways: (0:00) Intro (3:13) Magen's story (7:14) The metrics that matter in a property audit (9:23) How do you compete in today's market (10:18) Managing all aspects of the facility (12:37) Doing it well everyday - it's all about execution (15:34) Building an effective team (18:07) A diverse group of managed properties (19:16) The secret is, there is no secret - hard work and a great team make the difference (20:56) The growth and future of Atomic Storage Group and self storage (25:46) What's ahead for Cubby in 2026
Resources Mentioned: Magen Smith | LinkedIn https://www.linkedin.com/in/magensmithcpa
Atomic Storage Group | Website https://atomicstoragegroup.com
Cubby | Website https://www.cubbystorage.com
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