#348 - Storytelling Across Screens: The New Rules of Brand Building
DTC POD: How The Best Brands Are BuiltShow Notes
John Sampogna is the co-founder and CEO of the modern advertising agency Wondersauce.
In this episode of DTC Pod, John shares strategic insights on impactful brand storytelling. He highlights the importance of audience understanding, the 3-3-3 rule of content, balancing brand-building with performance marketing, and the potential of undervalued channels like connected TV for modern ad campaigns.
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