Show Notes
Most founders think they need investors to build something big. Kim Perell says it's really about betting on yourself first, a lesson she learned by turning a $10,000 loan from her grandmother into a $235 million exit.
The 100.co founder and 9x entrepreneur explains why she had to fire her entire team the same day she got fired herself, why there is no such thing as job security, and why rejection became her best source of feedback. She also breaks down the 70% rule she uses before every big decision and why she never waited for an investor to believe in her before building nine companies.
Watch to learn how to build without waiting for permission, turn rejection into product feedback, and make big decisions before you feel fully ready.
WHAT YOU'LL LEARN
How to build a company without waiting for an investor to believe in you
Why rejection is more useful as feedback than as failure
How the 70% rule helps you make big decisions before you feel ready
CHAPTERS00:00 The $10,000 bet that changed everything01:41 Why women founders keep outperforming expectations04:08 Kim Perell’s entrepreneurial track record05:20 Growing up with failure and resilience08:33 Lessons from the dot-com boom and bust12:34 Why every founder needs sales skills16:11 Getting fired and starting from a kitchen table20:32 Competing with yourself instead of others23:13 Scaling from startup to nine-figure business25:20 Hiring the people who help you grow29:10 Life after a $235 million exit34:19 What Kim looks for before investing36:21 Why every founder needs mentors38:20 AI, customer feedback, and better decisions42:22 Removing opinions with customer research45:01 Building purpose-driven consumer brands48:00 The biggest mistake founders make50:10 Raising resilient, grateful kids54:16 Why failure is never the finish line
Comment KEEP IT BRIEF 10 on my latest Instagram post for a PDF of my notes and takeaways from this episode!
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MORE FROM KIM PERELL: 🌐 Website: https://100.co
📸 https://www.instagram.com/kimperell/
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business operations and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright [CardoneVentures.com] (https://cardoneventures.com) 2025
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