MAS QUE NADA - From Running Events In A Pub To Hosting A Stage At Glastonbury

What should artists post on social media and how can they tell whether it’s actually helping? On this episode of To The Beat Podcast, Connor sits down with social media and marketing specialist, Sam Nahirny. Sam has strategised, shot and edited content for some of the biggest names in dance music. We explore what it takes for independent artists to cut through in today’s crowded digital landscape, diving into how artists can find a content style that feels authentic to them. Including how to build a social strategy around meaningful fan relationships rather than follower counts and views; why Sam believes your song deserves multiple opportunities to find its audience. We break down the importance of hooks, watch time and audience fit, as well as how tools such as Trial Reels can help artists understand what connects with their audience and learn from their content performance. And for artists working with limited time and resources, Sam shares how to make the most of a small budget with practical ways to get more from what you already have - from repurposing existing shoots and making accessible video content to using targeted promotion effectively.

From The Hacienda to M People, from Acid House to Calvin Harris - few people have played a more influential role in shaping British dance music than one of dance music’s true pioneers, Mike Pickering.

In this episode, Connor is joined by A&R, DJ and Head of Music Matt Smallwood, to explore the experiences, people and records that have shaped his journey through dance music.

On this episode, Connor sits down with music lawyer and sample clearance specialist Saranne Tardelli-Reid, the founder of Sample Clearance, to go behind the scenes of one of the most important—and often misunderstood—parts of the music industry.

On this episode, we're joined by one of dance music's biggest global success stories, Jonas Blue.