S10 Ep4 CS80 VINTAGE: mother-daughter team Monica and Scotti - on recirculating the largest known collection of true 1980s deadstock sportswear including 10,000 pairs of sneakers.
Pre-Loved Podcast with Emily StochlShow Notes
Today, we're chatting with Monica and Scotti, a mother-daughter team behind CS80 Vintage who are rediscovering the 80s in a way neither of them expected. Monica, who once worked in sporting goods and later built a career in photography and organizing – helping people deal with large-scale hoards and inventories, stumbled into a massive vintage collection during the pandemic. When the original owner, Franz, passed after years of illness, the inventory — tucked into basements, an attic, gazebos, and storage pods — just sat. Nobody knew what to do with it. Her daughter, Scotti, now 23, grew up thrifting and has always loved vintage – now she's helping mom preserve an incredible archive of true 1980s deadstock sportswear. Neither Monica or Scotti set out to be vintage dealers. They've learned from conversations with experts and mentors and midnight eBay searches, like we all do. They have uncovered what turns out to be — by the account of multiple experts — one of the largest deadstock vintage sportswear collections ever found: 10,000 pairs of sneakers, thousands of hats, blanks, jerseys, satin jackets, and more. Every single piece true deadstock, never worn, straight from the warehouse. On today's show, they'll share how they did it. All the sales strategies, collaborations and pop-ups. Scotty came home, built a website from scratch, launched their Instagram in December, and within two weeks had gained 28,000 followers. How their drops sell out reaching collectors from Paris to Japan. A pair of boxing shoes sold to a film produced by Sylvester Stallone. Their clothes filled the set of a Target x Stranger Things commercial. But more than any of that, this is a story about honoring Franz's life work, about a mother and daughter collaboration, and about what it means to be the unexpected stewards of something rare. It's a really really good one — let's dive in.
DISCUSSED IN THE EPISODE: [5:57] How Monica and Scotti came into the largest deadstock vintage sportswear collections known to exist. [12:21] How they started to discover the value of this collection. [14:14] A mentor warned Monica she could "destroy the vintage market" — and the responsibility to sell slowly. [15:12] Their first major sale was a buyer from Japan at the Alameda Flea Market — the moment Monica and her husband realized what they really had. [19:00] Scotti came home, launched a website for CS80 and started Instagram sales. [21:49] How pricing works differently depending on geography, buyer, and context — and why the story behind CS80 commands higher prices than comparable pieces. [24:07] Honoring Franz's life work and what it means to be the unexpected stewards of something so rare. [30:32] Most surprising finds and holy grail collector moments [33:56] What they've learned about vintage labels and how a single label difference can change value by hundreds of dollars. [39:53] What happens when CS80 sells the last deadstock piece? [47:43] Favorite personal pieces they've kept, and what comes next. EPISODE MENTIONS: CS80 Vintage @cs80vintage Chris Bond - Spiders Garage Alameda Flea Market Sneakercon Jordan at Shoezeum Sea Hive Station in San Diego CS80's viral TikTok Target x Stranger Things commercial Justin with Stuck in the 90s The Wordlsworst Expo LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
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