E299 That Great Business Show - She Got Into Tesco...Then One Rogue Zero Nearly Blew It Up | Erica Sheehan, Homespun
That Great Business ShowShow Notes
She Got Into Tesco... Then One Rogue Zero Nearly Blew It Up | Erica Sheehan, Homespun
Real business. Real lessons. Listen to us — or learn the hard way. Everybody loves a success story. Few sees the panic behind it.
This week on That Great Business Show, Erica Sheehan returns three years after her first appearance to reveal what really happened behind Homespun's growth. The headlines look great: • Tesco listings • SuperValu success • Amazon UK sales • New product launches • Growing retail footprint
The reality? • Five years searching for the right manufacturer • A supplier pulling out after months of development work • A coconut oil shortage threatening production (Monaghan seems to be a good source of coconut oil!) • Thousands of online orders arriving overnight after one influencer mention • A Tesco launch nearly derailed because of a single rogue digit in a barcode
This is entrepreneurship without the Instagram filter. Erica also reveals how a chance encounter in Avoca led her to the manufacturer who finally cracked the code, why Amazon is far harder to sell on than most people imagine, and the advice she received from the late, great Ray Coyle of Tayto.
Sponsored by De Facto® the world's best all-natural shaving oil — shaving foam cans are sent to landfill. It's the law. De Facto is 100% recyclable. DeFactoShave.com. HIRE IN A HEARTBEAT Erica's picks: • Katie McNally (Craigavon) — content creator who helps bring the Homespun brand to life online. • Ian Dobbie — veteran food industry advisor and mentor whose experience has helped Erica navigate growth and avoid costly mistakes. Find all episodes at www.ThatGreatBusinessShow.com Hosted on Acast. See acast.com/privacy for more information.
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