Show Notes
In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with Nicholas Kristock, Executive Director of Fleece & Thank You, to talk about how storytelling isn’t just an art, it’s a survival skill for nonprofits in the age of distraction. Nicholas shares how his blanket-making nonprofit went from a heartfelt request by his twin sister into a statewide movement that delivers 30,000 personalized blankets each year to pediatric patients in Michigan. But these aren’t your grandma’s quilts; each one includes a video message from the blanket maker to the child, creating a full-circle moment of warmth, gratitude, and healing.
Nicholas dives deep into the neuroscience of donor engagement and explains why breaking the script is essential if you want your message to actually make it past someone’s mental gatekeeper. Forget “Your donation helped buy 2,847 books,” we’re talking vivid, goosebump-inducing stories like a child giggling through Charlotte’s Web for the very first time. The key, he says, is connecting the gift not just to impact, but to outcomes. It’s not just about giving Miguel spaghetti, it’s about how that meal helped his mother overcome her pride and feed her family. Now that’s how you make a donor feel like a superhero.
At Fleece & Thank You, personalization is baked into the DNA, not just for recipients, but for donors too. With only four full-time staff, they’ve built a tech-savvy storytelling engine that responds to donor behavior with laser precision. Whether through text, email, or an old-fashioned phone call, Nicholas emphasizes knocking on every door until you find the one your donor opens. Enter: the “Donor SWAT Outreach Team,” a genius low-cost, high-impact engagement strategy that enlists board members and volunteers to deliver heartfelt thank-you calls and share fresh weekly stories. It’s board engagement, donor retention, and warm fuzzies, all rolled into one.
So what’s the result of this storytelling symphony? Fleece & Thank You has more than tripled its revenue since 2020 without significantly expanding its staff. The secret sauce: a donor journey mapped like a Plinko board, where every click, gift, and volunteer hour triggers a personalized path. Nicholas leaves us with two takeaways: build your donor SWAT team and dig deep for your true outcomes. Because sometimes, it’s not just about a blanket, it’s about giving hope to a child on the starting line of a race they never signed up for. And that, friends, is a story worth telling.
More from First Day Podcast
In this episode of The First Day from The Fund Raising School, Bill Stanczykiewicz, Ed.D., is joined by Christy Coulter, MA, CFRM, CEO of Apex Legacy Consulting and a faculty member at The Fund Raising School, to discuss the growing importance of planned gift fundraising. Once viewed as a complicated area that many nonprofits were reluctant to pursue, planned giving is attracting renewed interest as organizations consider the opportunities associated with the great wealth transfer. Coulter explains that an estimated $120 trillion in wealth could change hands over the next 20 to 30 years, much of it held in non-cash assets. As nonprofit leaders recognize the potential of these gifts, fundraisers must demonstrate how planned giving can strengthen long-term sustainability without compromising immediate fundraising priorities.
In this episode of The First Day from The Fund Raising School, Bill Stanczykiewicz, Ed.D., is joined by Jasmin Johnson, executive director and founding staff member of the Baton Rouge Area Youth Network, to discuss fundraising for intermediary organizations. Unlike nonprofits that provide direct services, intermediaries strengthen the organizations doing that work through coordination, partnerships, and capacity building. Johnson explains how the Baton Rouge Area Youth Network, known as BRAYN, began as a volunteer-led network of out-of-school-time programs and expanded to connect educators, health care providers, mental health organizations, and other youth-serving partners. Its four pillars, connect, strengthen, align, and sustain, frame a distinctive fundraising challenge: helping donors understand the value of an organization whose impact happens through the work of others.
In this episode of The First Day from The Fund Raising School, Bill Stanczykiewicz, Ed.D., is joined by Carla Knorowski, Ph.D., a veteran fundraiser and advancement leader whose work has included institutions such as The Henry Ford, the Abraham Lincoln Presidential Library and Museum, and the U.S.-based foundation supporting Notre-Dame Cathedral in Paris. Knorowski shares how she became involved with fundraising for Notre-Dame shortly before the devastating April 2019 fire and how the crisis transformed an effort originally focused on long-term support into an urgent global campaign to save, restore, and rebuild one of the world’s most recognizable landmarks. The experience offers fundraisers a vivid example of how powerful storytelling can connect donors to a mission, even when they may live thousands of miles away from the organization or cause.
In this episode of The First Day from The Fund Raising School, Bill Stanczykiewicz, Ed.D., is joined by Angela Seaworth, Ph.D., MBA, ACFRE, Instructional Associate Professor at the Bush School of Government & Public Service, Texas A&M University, to explore how fundraisers can move beyond annual and major gifts toward transformational giving. Seaworth explains that a transformational gift is not defined by a particular dollar amount. While headlines may focus on gifts of $20 million, $50 million, or more; a $250,000 gift, or even a much smaller investment, can be transformational if it changes an organization’s trajectory, expands its capacity, or makes exponential impact possible. The key is for each nonprofit to define transformational giving in the context of its own mission, scale, and ambitions.
In this episode of The First Day from The Fund Raising School, Bill Stanczykiewicz, Ed.D., is joined by Jeff Grandy, Vice President of Client Development at Catapult Fundraising, to discuss why every nonprofit should be thinking seriously about legacy giving, and why the best planned gift prospects may already be hiding in plain sight. Grandy explains that while surprise million-dollar bequests make headlines, they are not the typical story. More often, legacy donors are ordinary, deeply committed supporters whose long-term loyalty to an organization matters far more than the size of their annual gifts.