Show Notes
Send us Fan Mail Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay ahead of them.
More from Digital & Dirt
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Krystal Faircloth, Senior Director of Brand Marketing at Smalls Sliders, to discuss her career journey across sports, consumer brands, influencer marketing, and technology, and how she’s helping build a fast-growing restaurant brand through creative storytelling and community connections. Podcast Breakdown 00:00 - 10:02 Meet Krystal Faircloth 10:03 - 15:57 Community Coffee & Building a Brand as an ...
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Dave Dreyer, Chief Marketing Officer of Bazooka Companies, to discuss how iconic candy brands are evolving beyond nostalgia, tapping into fandom, and finding new ways to stay culturally relevant.
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Cody Kuecker, Lead Marketing Manager of Sponsorships and Experiential Marketing at AT&T, to discuss the evolution of sports sponsorships, the art of building authentic brand partnerships, and how technology and connectivity can enhance fan experiences. Podcast Breakdown 00:00 - 05:40 Meet Cody: From College Baseball to Aggie Sports Marketing 05:40 - 09:49 From TMA to Learfield: Learning Sponsorship...
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Katie Steinharter, Director of Social Media and Content at Alterra Mountain Company, a ski hospitality company and creator of Ikon Pass, a multi-destination season pass that lets skiers visit many different resorts without buying separate lift tickets for each trip. Katie share her views on the power of authentic storytelling and explains how athletes and creators can bring a brand’s lifestyle to life....
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans.