Long Term Podcast

#196 - Vinny Veksler - Harsh Reality of Starting a Bakery in Edmonton

Long Term Podcast

Show Notes

Vinny Veksler is the owner and chef of The Better Baker and hospitality consultant, who pairs a purist approach to food with a no-nonsense perspective on the hospitality industry. Drawing deep inspiration from pre-industrial baking methods and classic sourdough craft, where technique and water substitute for reliance on commercial yeast, Vinny grounds his kitchen philosophy in rigorous, time-tested traditions. Outside the kitchen, his leadership is guided by an uncompromising moral compass inspired by 19th-century abolitionist Cassius Marcellus Clay. As an outspoken operator in Edmonton, Vinny pulls no punches regarding the harsh realities facing independent business owners: navigating bureaucratic delays, surviving early growth without a paycheck, confronting street-level social issues directly outside storefronts, and rejecting industrialized food supply chains by hand-sourcing ingredients each week to adjust to market costs. Now consulting for fellow restaurateurs, he brings this unapologetic, practical realism to an industry he believes has outgrown its broken legacy standards.

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