Show Notes
We’re excited to welcome Lea Khasidi, product management freelancer, founder and CEO of MaPott, and soon‑to‑be author, for a powerful conversation on gender-based data analytics for product managers.
Lea shares her journey from intelligence work in the IDF, through product roles in EdTech, cybersecurity, and beyond, to founding a health management app for women with chronic conditions. Along the way, one pivotal discovery while consolidating four cybersecurity platforms, seeing men and women use the same filtering feature in completely different ways, sparked her deep focus on how gender shapes behavior in our products, especially in B2B contexts where it’s often ignored.
Join Matt and Moshe as they explore with Lea:How a real-world analytics puzzle revealed stark gender differences in workflow, and changed how she thinks about usage data
The three pillars of context we can’t change (who users are, how they act, where they work) and the one we can: what we give them in the product
How “hacks” and workarounds used by different genders can hint at your next features
A practical system for existing products: using analytics to segment by gender, spotting behavioral differences, then following up with observation and interviews
How to approach gender representation when validating new products, and why balanced samples matter even for seemingly “neutral” tools
Ways to lean on existing research about gender patterns in your domain (health, education, finance, etc.) instead of guessing from scratch
Why early-stage startups should ship faster and learn from usage, while mature products might rely more on A/B tests and targeted outreach
The risk of building solely from our own biases and assumptions, and why gender should be on the PM checklist, even if it’s not always the first lens
Lea’s upcoming book on gender-based analytics for PMs
One piece of advice she has for founders learning to trust their insight while staying open to the data
And much more!
Want to connect with Lea or learn more?LinkedIn: https://www.linkedin.com/in/lea-khasidi/ Website: https://leakhasidi.com MaPott: https://www.ma-pott.com/
You can also connect with us and find more episodes:Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
Matt Green: https://www.linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
More from Product for Product Management
After a full series exploring what product managers should retain, and rethink, in the age of AI, Matt and Moshe sit down for an honest wrap-up. What did we learn, what changed our minds, and where do humans still matter most?
When AI can summarize meetings, draft updates, and even recommend priorities, what remains uniquely human about stakeholder alignment? In this episode, product coach and advisor Joy Adamson joins Matt and Moshe to explore why alignment is still one of the most essential, and most human, parts of a product manager’s work.
We’re back with a familiar voice on the podcast: John Fontenot returns to continue our *First Principles for PMs in the Age of AI* series, this time focused on Vision and Strategy. In a conversation that blends product thinking, personal reflection, and a healthy dose of AI skepticism, John helps us explore what it really means for PMs to define where they’re going, and how to get there.
We’re continuing our new series on "First Principles for PMs in the Age of AI" with a conversation about two things AI can support, but not replace: human judgment and empathy. In this episode, Rebecca Douglas joins Matt and Moshe to unpack why these skills matter even more as product teams lean harder on AI tools.
We’re kicking off a new series with a very timely question: what does product management look like in the age of AI? In this first episode, Matt and Moshe set the stage for *First Principles and Beyond for Product Managers in the Age of AI*, exploring how PM work is changing, what should stay human, and where AI can genuinely help.