Show Notes
Tom Beahon, the co-founder of Castore, reveals how he took on global giants Nike and Adidas—and won—in just 9 years. Tom takes us behind the scenes of Castore’s rise, revealing what really goes on in the world of sports sponsorship deals and how he navigated a highly competitive industry. He also tells the fascinating story of how he convinced tennis legend Andy Murray to sign with Castore over more established brands, even when no one had heard of them. From the challenges of building a brand from scratch to competing with the biggest names in sportswear, Tom offers invaluable insights into the mindset and strategies that made Castore a major player in the industry. ______________________________________ Sign up to Wise Business banking: https://wise.com/uk/business/?utm_source=secretleaders&utm_medium=audio&utm_campaign=Secret+Leaders_1H+2025&utm_content=Wise+Business
Join Vanta and receive $1000 off: http://vanta.com/secretleaders
More from Secret Leaders
A note from Secret Leaders: This week, we’re sharing the first episode of The Wrong Side of History, a new show from former Secret Leaders producer Jay Singleton.
Millions of downloads, 400+ episodes and 7 years, it's time for a break.
What if the secret to happiness, clarity, and success took just 5 minutes a day?
In this episode of Secret Leaders, we sit down with Alex Kendall, co-founder & CEO of Wayve AI — the $1B+ British startup taking on Tesla in the race to build a driverless future.
From pouring tea to billion-dollar deals — Frank Smith's rise to CEO of Matchroom Boxing is nothing short of legendary. In this exclusive podcast, Frank opens up about building global stars like Anthony Joshua, sealing game-changing partnerships with DAZN, and navigating boxing’s Saudi-powered evolution.