Show Notes
As humans, we frequently think in absolute terms, which lead us to believe that extreme amounts of corporate profit - allowed in a capitalist economic system - also cause extreme damage. While this notion often holds, there are exceptions and caveats. On today’s episode of The Decision Corner, our host Dr. Brooke Struck sits down with Phillip Haid, CEO and founder of social impact marketing agency Public Inc.
At Public Inc., Haid and his colleagues help major corporations make positive global impacts. Nowadays, consumers are more and more interested in buying from socially- and environmentally-conscious companies. In turn, major corporations are gaining intrinsic motivation to make positive impacts, since advertising them attracts consumers. For companies, then, profit and purpose seem to go hand in hand.
In this episode, Brooke and his guest discuss:
The false notion that profit is inherently evil
The structure of a purpose-led economy, rather than a greed-led economy
The importance of leadership in social impact
Consumer views on social impact and why people care
Tailoring company values to match consumer values
Working with versus against competitors in the social impact market
Conveying social and environmental impacts genuinely back to consumers
More from The Decision Corner
In this episode of The Decision Corner, Brooke discusses disagreement with Julia Minson, an Associate Professor of Public Policy at the Kennedy School of Government at Harvard University and former lecturer at the Wharton School, University of Pennsylvania. Her research explores the psychology behind disagreement and collaboration — why we often suck at turning the former into the latter, and how we can be better. Brooke and Julia dissect the thought processes that often fuel our discussions, how discussions turn into arguments (particularly, unproductive ones), and the reasons we can’t seem to figure out why. Julia gives us practical interventions, applicable on a personal level, that can help us avoid the feared Thanksgiving dinner screaming match and other conversations like it.
In this episode of The Decision Corner, Brooke is joined by Grace Lordan, an associate professor of Behavioral Science at LSE and author of Think Big, Take Small Steps and Build the Future You Want. Together they discuss the importance of narratives in the workplace, and how the stories that we tell can improve opportunities, diversity, and well-being within organizations.
In this episode of the podcast, Brooke chats with Britt Wray - author of Generation Dread and a Human and Planetary Health Fellow at Stanford University and the London School of Hygiene and Tropical Medicine. Britt talks about her work around eco-anxiety, the reasons and extent to which different people feel it, and the tools people can deploy to harness it and achieve positive, climate-friendly outcomes.
In this episode of the podcast, Brooke chats with Julia Galef - co-founder of the Center for Applied Rationality and host of the podcast 'Rationally Speaking'. They discuss the topic or Julia's book, 'The Scout Mindset' which looks at the underlying motivations that guide our beliefs and behaviors. Some of the things covered include…
In this episode of the podcast, Brooke speaks with Clare Flynn Levy - CEO and Founder of Essentia Analytics, a company that uses behavioral data analytics to help professional investors make more skilled investment decisions. Drawing from her own experience as a fund manager, Clare shares her insights into the types of biases that influence investment decision making and the evolution of behavioural interventions that seek to address them. Some of the things discussed include: