Show Notes
Discover more marketing insights and top agencies at https://www.designrush.com DesignRush Podcast host Kia Johnson speaks with Seventh Bear founder and Content Marketing Institute Chief Strategy Advisor Robert Rose about how to build through disruption, turn expertise into a business advantage, and recognize when the strategy that got you this far needs to change. Rose shares how the dot-com crash led him to CrownPeak, why he built its marketing team around storytellers, and how competing against companies like IBM and Microsoft changed his thinking about differentiation. He also explains how he helped turn content marketing into a practical business discipline and why another major market shift eventually pushed him to reinvent his consultancy as Seventh Bear. What you’ll learn in this episode: Why market disruption can create opportunities to pivot and grow
Why building around core talent can be more valuable than hiring for tools
How to know whether your competitive differentiator actually matters
How to spot an emerging market opportunity before it becomes obvious
How to turn expertise and ideas into a repeatable business methodology
When to stop protecting an old business model and build something new
Related DesignRush resources: Explore growth marketing strategies: https://www.designrush.com/agency/digital-marketing/trends/growth-marketing-strategies Learn how strong brand storytelling creates differentiation: https://www.designrush.com/agency/content-marketing/trends/examples-of-brand-stories #BusinessGrowth #MarketingStrategy #ContentMarketing #BrandStorytelling #DesignRushPodcast
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