Life in Colour

37: Why I Don't Shop the Sales Rack (And Why You Might Want to Rethink It

Life in Colour

Show Notes

With Black Friday and the sales season coming up, I want to talk about something that might feel a little controversial: shopping the sales rack.

This isn't about saying you should never buy anything on sale, and it certainly isn't about judging anyone's budget. There's a difference between buying something you already want when it goes on sale and heading straight to the sales rack to see what bargains you can find.

In this episode, I'm talking about the psychology behind our shopping habits, why we sometimes buy clothes we don't actually want, and how shopping for a bargain can leave us with a wardrobe full of things we never wear.

We'll chat about:

Why shopping the sales rack can become an impulse habit

How the beliefs we grew up with can influence the way we shop

The hidden cost of buying clothes just because they're cheap

Why I would rather you buy one or two things you love than five things you don't wear

How to shop with more intention and make better decisions for your wardrobe

Why it's okay to try things on and leave without buying anything

The simple question I want you to ask yourself before your next purchase

The question to remember: If you wouldn't buy it at full price, why are you buying it just because it's on sale?

Want help building a wardrobe you love?

My Style Reset is a five-week, one-to-one programme where we work together on your colours, personal style, wardrobe and the mindset behind your shopping decisions.

I have three spots available before the end of 2026.

Click here for more information on joining The Style Reset

Mentioned in this episode

Nine Ways to Plan Your Spring & Summer Wardrobe – link here

The 4 Jean Cuts That Actually Suit You in Your 40s+ – link here

Style Goal Setting for 2026 – link here

Thanks so much for listening to Life in Colour. If this episode has made you think differently about your shopping habits, I'd love you to share it with a friend who might find it helpful, too.

Ashley x

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