Show Notes
This week, we sit down with Tahlia Kennedy, Head of Content at Kinso, for a masterclass on building an online audience from scratch.
Tahlia's path here was far from linear.
She rushed into a degree, walked away from it, and started an ice bath business off Facebook Marketplace that cost her thousands.
But instead of chasing another product, she made a different bet: go and learn the game of business by working directly under founders. A year on, and she's built the content engine behind Australia's most viral startup.
We unpack: The daily system behind her content: morning ideation, batch filming, and batch editing The difference between building a personal brand and a business brand Her content funnel: entertaining skits up top, storytelling in the middle, product demos at the bottom, all feeding one flywheel Why you don't actually need a niche anymore, and how to grow fast by studying the outliers Build In Public, the done-for-you founder brand business she's building with her partner Charlie The one piece of advice she'd give her 18-year-old self
For anyone trying to grow an audience, market a business without a marketing budget, or just work out why their videos keep flopping, this one's for you.
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This episode was recorded on 30 June 2026 at The Daily Aus' awesome studio here in Sydney.
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We'll see you in the next one,
Keep playing the long game.
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