Master B2B Friday 15

Get Big or Get Small...

Master B2B Friday 15

Show Notes

Meta just cut its AI developer pricing to a quarter of what Claude and OpenAI charge. Is that a smart land grab or a sign of weakness? Jared Blank and Andy Hoar (Brian's on vacation) break down the emerging market for cheap AI tokens, then dig into the trend reshaping B2B distribution: get big, get small, or get squeezed. Ferguson's $1.6B FloWorks deal and Affiliated Distributors' latest acquisition show the scale side. A small Akron, Ohio doorknob distributor shows the other. Plus: IBM's worst trading day in 115 years, and what it might mean for AI infrastructure spending. Topics covered:

Why Meta cut AI token prices by 75%, and what happens next The emergence of token arbitrage (OpenRouter) and off-peak AI pricing Ferguson's $1.6B acquisition of FloWorks and what it means for distribution TAM Affiliated Distributors' acquisition of supplyFORCE Smart scale vs. dumb scale: when getting bigger stops working The case for specialization: a doorknob distributor's turnaround IBM's historic 25% stock drop and the AI infrastructure spending debate

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More from Master B2B Friday 15

Oct 23, 2026

Andy Hoar and Master B2B's Jared Blank are joined by Christina Chatfield, Head of Growth at materials distributor Composites One, to talk about lessons learned from a digital transformation undertaking at the company. Christina talks about the importance of communicating with different departments BEFORE tech is fully built, how she got the sales team on board, and how a company knows when it's time to undertake a huge endeavor like this.

Oct 16, 2026

McKinsey reports that 88 percent of companies use AI in at least one function, and only 7 percent have scaled it. Andy and Brian dig into a Harvard Business Review article that names middle managers as the most common failure point in generative AI adoption, what the article recommends, and why Andy argues companies also need to rethink the work itself. Along the way: Amazon's flatter organization, Microsoft's internal AI lessons, and what the West Coast offense can teach B2B leaders.

Oct 9, 2026

Andy and Brian preview the 2027 Master B2B Mindshare Summit - our 5th annual! - taking place in Chicago on March 16-17, 2027. This year's event moves to a bigger venue (Convene Willis Tower), but features the small group conversations attendees rave about. In the podcast, the guys talk through some of the new sessions and improvements we're making for the event. Tickets available at summit.masterb2b.com

Oct 2, 2026

Andy and Brian are back from Nashville with a full recap of the B2B Exchange at Shoptalk Fall, where roughly 4,000 attendees watched B2C giants like Abercrombie & Fitch and Ralph Lauren share a room with B2B companies like Uline and Schneider Electric. They break down the sessions that packed the room, what two CIOs told a room full of vendors about cold outreach and pilots, and why nearly every question all week came back to one thing: data.

Sep 25, 2026

Andy Didyk, CEO of Ntara, joins Andy and Brian to preview an upcoming Shoptalk Fall session on turning data into dollars in the age of agentic commerce. Only 44% of B2B marketers have the data infrastructure to support AI, and new research from Ntara found that while 79% of manufacturers have a C-suite mandate to implement AI, only 7% say their systems are actually ready. Andy Didyk breaks down why the real gap is organizational, and what it takes to give AI engines the structured product data they need to actually recommend you.

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