Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdre Brennan
Screen Australia PodcastShow Notes
Do Australians value local screen and games content? The simple answer is yes. But the way we show our appreciation is more nuanced and unexpected.
Join Screen Australia CEO Deirdre Brennan as she breaks down the key findings from Screen Currency 2026, a landmark piece of research into screen and digital games. It takes a holistic view of the value of Australian screen content, how it is produced, how it is captured and how Australians (and the world) think and feel about it.
Brennan shares Audience, Industry, Economic and Global insights across the production, distribution, discovery and reception of Australian content, and how the Australian screen and games industry can move into the future, including:
How Australians value local content, even if they don't always consume it
Why discoverability is now as important as production
The surprising economic and cultural value of local content
The major growth opportunity of global marketing
What the industry should pursue for long=-term success
She also addresses Screen Australia's priorities going forward and why, despite challenges, she's optimistic about the future for Aussie screen and games creatives.
Head to https://screencurrency.screenaustralia.gov.au to read the full report and case studies.
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