The Tony Robbins Channel

From US Immigrant to Billion-Dollar Entrepreneur: Sam Nazarian's Success Blueprint

The Tony Robbins Channel

Show Notes

In this special 2-PART SERIES, we're dropping you inside a Tony Robbins Business Mastery seminar. Learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to the COMPETITIVE MARKET! In PART ONE, Tony Robbins sits down for an exclusive one-on-one with SAM NAZARIAN, the visionary entrepreneur behind an empire of hospitality, nightlife, and real estate. Best known for founding SBE Entertainment Group in 2002, Nazarian transformed it into a global powerhouse, boasting an impressive portfolio of hotels, restaurants, nightclubs, and luxury residences. His brainchild, the SLS brand, redefined luxury hospitality with its innovative design and expanded globally under his leadership. Born into a Persian Jewish family in Tehran, Nazarian's journey from immigrant to business mogul is nothing short of inspiring. Nazarian's remarkable achievements include acquiring iconic properties like the Delano and the Mondrian to merging SBE with hospitality giant AccorHotels, creating SBE | AccorHotels and solidifying his position as a leader in the luxury hospitality sector. Nazarian's entrepreneurial spirit and determination is nothing short of inspiring. Don't miss this exclusive opportunity to elevate your business game to new heights and learn how to turn your own dreams into empires! *** Business Mastery is the world's premier business training event designed and hosted by the world's #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business' digital presence to get seen and discovered online and how to anticipate and solve the biggest business problems. During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They'll also unlock exclusive growth tips from industry giants from companies like Airbnb, Orangetheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins's Business Mastery is drawing even larger crowds and a new generation of business owners. Learn more about Business Mastery: https://tonyr.co/bm-podcast SHOW NOTES: 00:33 - Tony's Introduction 03:00 - Sam's Journey to America 05:48 - Sam's Father's Story of the American Dream 06:45 - "Never Look Backwards" 08:30 - Recognizing Opportunities, Filling Voids, and Scaling Up 09:23 - "Turbulence Defines You" 11:30 - Entry into the LA Nightclub Business 12:00 - Seeing Potential Where Others Don't 14:53 - Navigating Economic Challenges 16:20 - Sam's "Secret Sauce" to Success 18:29 - Impact of Design on Customer Experience 19:00 - Creating Memorable Customer Experiences 21:00 - Developing Original Restaurant Brands 22:57 - Knowing When to Sell 24:52 - Audience Question: Scaling Passion into Multiple Restaurants 29:08 - Audience Question: Scaling Multiple Brands in Hospitality 34:30 - Building Company Culture 37:42 - Importance of Removing Toxic Employees 39:18 - Insights from Stanford's Study on Employee Depression 40:45 - C3: Digital Restaurant Company 45:40 - Creating the Future You Want to See 50:30 - Establishing a New Legacy 53:00 - Tony and Sam's Joint Venture in Longevity 57:00 - Tony's Closing Remarks Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than four and a half decades, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corp

More from The Tony Robbins Channel

Sep 23, 2026

At Date with Destiny 2024, Kaleem stood up in front of thousands of people for a live intervention with Tony Robbins, facing a question that could change the rest of his life: Should he stay in his marriage or leave? But when Tony guided him through an exercise that brought him back to the moments that made him fall in love with his wife, something shifted. What followed was a raw, deeply personal conversation about love, presence, trust, intimacy, and taking responsibility for the ways we contribute to disconnection in our relationships. Tony challenges Kaleem to stop waiting for his relationship to change and instead ask a harder question: What can I change in myself? Then Tony asks him to do something even harder: call his wife. Right there, in front of thousands of people. Listen to the full intervention and hear what happens next — a powerful reminder that love isn't only something we feel. It's something we choose, communicate, and consistently show through our actions. What would you be willing to change in yourself to experience more love in your relationship?

Aug 4, 2026

Steve Young won three Super Bowls. Then he built one of private equity's most distinctive firms on a completely different philosophy: partnership over transaction. In this episode of The Holy Grail of Investing, Tony Robbins and Christopher Zook sit down with Steve Young, Pro Football Hall of Famer and Co-Founder of HGGC, for a conversation on championship leadership, partnership investing, and the philosophy that connects winning on the field to winning in business. They discuss:

Jul 21, 2026

We all have a story about who we are and why our life has unfolded the way it has. But what happens when that story becomes the very thing holding us back? In this powerful live intervention from the 2024 Date With Destiny event, Tony Robbins works with a woman whose painful childhood experiences shaped the way she saw herself, her relationships, and her future. As the conversation unfolds, Tony reveals how unresolved pain can quietly become part of our identity and why true freedom begins when we stop letting our past define what's possible.

Jun 16, 2026

Few thinkers have shaped our understanding of the future as profoundly as Ray Kurzweil. An American inventor, computer scientist, futurist, entrepreneur, and bestselling author, Kurzweil is widely regarded as one of the most influential technological forecasters of our time. For decades, he has accurately predicted many of the innovations that now define modern life, from mobile computing and artificial intelligence to digital assistants and large language models often years before they entered the mainstream.

May 10, 2026

In honor of Mother's Day, we invite you into this deeply heartfelt conversation between Byron Katie and Sage Robbins — a moving exploration of motherhood, presence, healing, and the complicated, beautiful love shared between mothers and daughters. Introduced by Tony Robbins, this episode is more than a conversation — it is a living experience of "The Work," Byron Katie's transformative method of self-inquiry that has helped millions of people find freedom from anxiety, grief, fear, stress, and emotional suffering. After spending nearly, a decade trapped in severe depression and despair, Byron Katie experienced a life-changing awakening in 1986 that completely transformed the way she understood suffering. From that experience came "The Work," four simple yet profound questions designed to help people question the stressful thoughts that keep them stuck. In this deeply personal episode, Sage vulnerably shares how discovering Byron Katie's work transformed her own life during a painful season marked by repeated miscarriages, fertility struggles, grief, and being told she had less than a one-in-a-million chance of ever becoming a mother. But at the emotional center of this conversation is Sage's relationship with her mother, who is currently living with dementia. Rather than simply discussing "The Work," Byron gently guides Sage through a real-time inquiry surrounding an emotional experience with her mother — unpacking fear, sadness, guilt, projections, and the pain so many people experience while caring for aging parents or witnessing someone they love slowly change. What unfolds is raw, heartbreaking, beautiful, and ultimately freeing. As Byron guides Sage through the process, pain begins to give way to presence, clarity, grace, and even joy — revealing how much love and connection can be missed when we become trapped inside fearful thoughts.

See all episodes →