Show Notes
Welcome to EP31 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
In this special holiday episode, we ask the BIG questions:
• Who’s on Santa’s naughty list in Retail Media?
• What do you get the retail media network that has everything (hello Amazon and Walmart)
• Are Colin and Viv being fired? Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.
More from Retail Media Therapy
In this episode of Retail Media Therapy, Dean Harris joins Viv Craske and Colin Lewis for Score My Strategy.
What the Hell Do We Do About Measurement Now? | Retail Media Therapy
Albertson's Media Collective iROAS Measurement Secrets
What does incrementality really mean, and how can brands understand whether their retail media investment is actually driving growth? In this episode of Retail Media Therapy, Viv Craske and Colin Lewis are joined by Skye Frontier, EVP at Incremental, to unpack one of the most important topics in retail media measurement: incrementality.
ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?