Getting Press That Drives Sales: How Ariana Carps Sustains a 50-Year Retail Business
Dear FoundHer...Real Founder Stories for Women Small Business OwnersShow Notes
If you care about where retail is headed and how a brick-and-mortar business is getting press that converts, this episode of Dear FoundHer is worth your time. Host Lindsay Pinchuk sits down with Ariana Carps, a woman business owner and second-generation retailer behind Rear Ends, a nearly 50-year-old brick-and-mortar boutique that continues to thrive without chasing scale or trends. Ariana shares what actually drives in-store sales and customer loyalty, and why building a strong community around her retail business has been just as important as the products she sells.
You’ll hear why daily social media routines can outperform flashy campaigns, how quiet followers often become high-intent buyers, and why removing friction does not have to mean removing people. Ariana breaks down how personal service, honest feedback, and relationship-based selling create a retail experience that feels human and keeps customers coming back.
This conversation reframes retail success as something sustainable, repeatable, and deeply human. If you are a woman business owner looking to get publicity, or build a community-driven retail business, this episode delivers practical ideas you can actually use.
Episode Breakdown: 00:00 Getting Publicity: How Daily Instagram Videos Drive Retail Sales 02:31 The Story Behind a 48-Year Family Retail Business 05:16 Smarter Retail Buying Decisions That Reduce Stress 06:44 Why Human Connection Still Wins in Retail 12:14 Building Consistent Social Media That Converts 16:48 Selling Without E-Commerce Through Personal Shopping 19:27 Choosing Sustainable Growth Over Retail Expansion
Connect with Ariana Carps: Follow Rear Ends on Instagram Follow Rear Ends on Facebook
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