011 The Highs and Lows of the Industry
Balloons Mean Business with Katherine Lyndon & Michelle LemmerShow Notes
This week, we discuss the highs and lows of the industry. Although the events business has definitely more highs than lows, the latter can be quite challenging, and you need to be prepared for them. In this episode, we have fun sharing our experiences in the industry and what they have taught us. We share some tips on dealing with unsettling clients, and we give you the sign you were waiting for if you're still doubting joining this industry's beautiful madness. What You'll Learn: - How we felt when we started our journey and what that taught us about the importance of community - Why keeping a curious and open-to-learn mindset will make the difference for you - The importance of getting to know your clients and letting them know you - Why it is impossible to ever get bored in the events business industry - How to deal with self-criticism, the copycat effect and self-doubt Like in any industry, the beginning always feels like diving into a deep ocean - it's lonely and you feel out of place, unsure of what to expect and from where it'll come. One of the best things to do is to get close to like-minded people, regardless of where they are in their journey. You can help grow and evolve those behind you and learn from the ones ahead in the game. Resources: - Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness - Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ - Connect with Michelle Lemmer https://www.instagram.com/theventsclique
More from Balloons Mean Business with Katherine Lyndon & Michelle Lemmer
This week, we touch on a subject responsible for causing a lot of stress and overwhelm in the balloon industry - Copy Cats. We dissect the term and differentiate it from taking inspiration and setting trends. We also learn how to approach a colleague when we feel they are copying our work word by word, and what the best way is to hop on a trending theme and put our own spin on it. What You'll Learn: - Why it is so common to find really similar works in our industry - Why we shouldn't see imitations of our work as something negative or take it personally - How to approach someone that is copying our work - Why being inspired by someone else's work is not a bad thing, and how we should deal with it Today's episode is a reality injection - we won't sugar-coat the fact that you'll find many copycats in the industry. We can focus on taking the positives from its existence instead of being affected by it or stressed, since the issue will be there regardless. Resources: - Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness - Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ - Connect with Michelle Lemmer https://www.instagram.com/theventsclique
In this episode, we discuss the pros and cons of working with celebrities and influencers. We go through some of the events we did for influencers and share the valuable lessons we learned from those experiences. We also talk about the value of doing giveaways and competitions and how to leverage your local community to get more bookings. What You'll Learn: - Our first experiences working with influencers - was it worth the effort? - Paid or unpaid events bring the same amount of pressure over our shoulders - The benefits of strategically picking a celebrity, influencer, or micro-influencer to work with - The value of word of mouth, and why we should never overlook it - The benefits of doing competitions and giveaways - Why connections are so important to leverage your local community Before working with a celebrity or an influencer, there are a couple of things you must have in place. Always remember your work's value, and evaluate the benefits you'll get from working with a local or international influencer. Be specific and intentional, and ask yourself what you want to achieve with that collab: followers, bookings, growing your name in the local community? Resources: - Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness - Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ - Connect with Michelle Lemmer https://www.instagram.com/theventsclique
Welcome back to the show! Today we'll give you some tough love on what we've learned about the excuses we make to justify why we can't achieve our goals. We'll focus on time, or more precisely, the lack of it - perhaps one of the most used excuses to explain why our endeavours are not moving forward. What You'll Learn: - Why excuses can turn into a block if we don't pay enough attention to them - Sometimes it’s not about how much time we have but about how bad we want something - How to deal with guilt as a mompreneur when taking time for ourselves - Why it is crucial to avoid comparisons when thinking of how we spend our time - How to gain confidence by putting the time into our business - How accountability and self-compassion can help us use our time more efficiently - The importance of finding a balance between maximising our time and self-care Change demands actions. We can't expect any change if we don't modify how we think, plan and execute our daily tasks. Rethinking the use of our time is crucial to improving and growing our business; however, working ourselves to exhaustion is not the answer. We must make time in our day to take care of ourselves, unplug from our company, and recharge to be our best version at home and in our business. Resources: - Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness - Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ - Connect with Michelle Lemmer https://www.instagram.com/theventsclique
Welcome back to the show! Today we'll give you some tough love on what we've learned about the excuses we make to justify why we can't achieve our goals. We'll focus on time, or more precisely, the lack of it - perhaps one of the most used excuses to explain why our endeavours are not moving forward. What You'll Learn: - Why excuses can turn into a block if we don't pay enough attention to them - Sometimes it’s not about how much time we have but about how bad we want something - How to deal with guilt as a mompreneur when taking time for ourselves - Why it is crucial to avoid comparisons when thinking of how we spend our time - How to gain confidence by putting the time into our business - How accountability and self-compassion can help us use our time more efficiently - The importance of finding a balance between maximising our time and self-care Change demands actions. We can't expect any change if we don't modify how we think, plan and execute our daily tasks. Rethinking the use of our time is crucial to improving and growing our business; however, working ourselves to exhaustion is not the answer. We must make time in our day to take care of ourselves, unplug from our company, and recharge to be our best version at home and in our business. Resources: - Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness - Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ - Connect with Michelle Lemmer https://www.instagram.com/theventsclique
Today, we are going to talk about creating a good customer experience. Last time someone asked you for a recommendation about a place to eat, which restaurant did you recommend? Our guess is you probably mentioned a place where you had an incredibly good time. This is the same thought process that runs through the mind of all your clients. You want to be the person that meets and exceeds customer expectations. And it all starts by creating a positive customer experience. What You'll Learn: - What is customer experience? - Why positive customer experience is so crucial for your business - How to measure customer experience - How to make an excellent first impression - The difference between customer service and customer experience - Tips on how to improve customer experience - Why you need to ask for feedback and reviews after a completed project Positive customer experience is crucial to the success of your business. A happy customer is more likely to become a loyal customer, and the most influential piece of marketing you need is a customer who promotes your business through word-of-mouth. Lastly, it's much easier to retain existing clients than it is to attract new ones. That’s why most of your efforts should be centred around making your existing customers happy. Resources: - Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness - Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ - Connect with Michelle Lemmer https://www.instagram.com/theventsclique