How She Sold $2.5 Billion On TV Using This Pitch Formula - Dr Forbes Riley

On this episode of Escaping the Drift, we sit down with Dr. Forbes Riley: the woman called the Queen of Pitch, host of over 197 national infomercials, two-time TEDx speaker, and the inventor behind the Spin Gym who has personally sold over 2.5 billion dollars worth of products on television.

Before becoming one of the most coached pitch experts in the world with over 100,000 entrepreneurs in her playbook, Forbes was a goofy little girl from Long Island with frizzy hair, eight years of braces, a broken nose, and a mother who told her there was no money for college. Then a doctor overheard that conversation in a hospital, fixed her nose for free, and one decision to enter a beauty pageant for a scholarship set off a chain reaction that landed her on Broadway with Christopher Reeve, hosting ESPN's X Games with Stuart Scott, and standing next to Jack LaLanne on the most successful infomercial of all time.

In this episode, Forbes opens up about the legally blind Shakespeare professor who saw her potential when no one else could, the agent who chased her around a hotel room and pushed her to invent her own management company at 22, and the stripper-gram empire she built during the New York writer's strike that funded her move to Los Angeles.

We dive into her exact pitching formula that turned a single Jack LaLanne juicer infomercial into a billion dollar product, the difference between sales and pitching that almost nobody understands, the springboard story technique she uses to build instant connection, and the question flip that makes prospects beg you for the solution. She also breaks down why she stopped telling people what they need and started getting them to want what she has, and how parents can pitch their kids into cleaning their rooms without ever raising their voice.

If you have ever pitched anything to anyone, a product, a deal, a kid, a spouse, this conversation will rewire how you do it forever.

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