Episode 03: The ultimate guide to tools and techniques to understand how your website can be improved

This episode covers the following chapter from the book: SECTION 4: SEE THE POWER OF CRO IN ACTION. A CASE STUDY SHOWING EXACTLY HOW WE GREW A COMPANY AT RECORD-BREAKING SPEED How to get the most from Making Websites Win: To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/. All profits from Making Websites Win are donated to the charity Mary's Meals. This version is free, but if you'd like to donate regardless (thanks!), visit https://www.marysmeals.org/. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you'll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts' clients. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing [email protected]. If you'd like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email [email protected].

This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…sail past the competition: if your visitors are choosing your competitors, here's how to win Winning websites…keep attention: if your visitors are forgetting about you, here's how to make them keep coming back Winning websites…get prompt action: if your visitors are taking their time, here's how to get them to act immediately Winning websites…thrive in an imperfect world: if parts of your sales funnel are outside of your control (and are terrible), here's how to win regardless Winning websites…have a huge lifetime customer value (LCV): how to identify opportunities to increase your LCV, the powerful conversion metric that people forget about

This episode covers the following chapter from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…manage complexity: can your visitors not see the wood for the trees? Here's an eight-step approach to managing complex sales

This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…remove risk: how to use guarantees to remove visitors' fear of commitment Winning websites…are like water chutes: if your website doesn't appeal to both early- and late-stage buyers, here's how to design unbeatable multistep funnels

This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…make the benefits clear: if your visitors aren't persuaded of the benefits, here's what to do Winning websites…have irresistible offers: if people aren't persuaded that your deal is great, here's how to optimize it Winning websites…are trustworthy: if visitors are wary, here's how to make your website a powerhouse of credibility and proof