The Creative Director’s Playbook: How to Balance Art, Commerce, and Sanity - Greg Kramer

Join my free community for NZ Business Owners ⤵️ https://www.skool.com/advice/I felt paralyzed by social anxiety for years. Until 2014, with $20 to my name, I decided enough was enough.I applied for a commission-only sales job.Either face my fear or don't eat. Here’s what happened next: 2014: Lead a commission-only sales team at Rayven Marketing. Raised ~$2 million in revenue for our clients. 2016: Sold $15,000+ medical devices to strangers door-to-door.2017: Sold 15 funeral insurance policies per week (to people who thought they'd won an iPhone - yes, really). The company I worked for called them 'leads.'2018: Launched the NZ Business Owners podcast. Spotify ranked it as one of the top 5% of podcasts globally.2019: Worked as an Investment Adviser for four years advising on ~$10 million of client’s funds.Today: I've completed 50,000+ sales meetings. Run a commission only marketing agency.I also host a free community for NZ Business Owners. Where you can learn how to get more leads, close more sales, and make your money work harder. Click here to join for free: https://www.skool.com/adviceYoutube Chapters00:00 – Introduction00:30 –EARS Framework00:35– E – Explore the gap (where they are vs. where they want to be)01:30 – A – Ask questions (ready, willing, able to change)02:15 – R – Reflect back and summarise03:30 – S – Strengthen their self-belief04:30 – Wrap-up of EARS05:00– CHAT Framework05:05– C – Cons of staying the same06:45 – H – Highlights of changing07:30 – A – Ability to change (beliefs, strengths, past wins)08:15 – T – Tiny first step (commitments without judgment)10:00 – Wrap-up of CHAT11:00 – RESPONSES Framework11:45 – R – Reframe their resistance13:30 – E – Exaggerate their reasons not to change15:00 – S – Spot the emotions behind their words16:30 – P – Present their reasons for and against change17:15 – O – Offer a story or example18:15 – N – No pressure, it’s their choice20:00 – S – Side with them (so they argue for change)20:45 – E – Extend their point toward change21:45 – S – Simply reflect back and summarise22:45 – Wrap-up of RESPONSES & conclusion

Podcast guest Leigh Paulden business consultant at https://ssbg.co.nz/ Chapters 00:00 Vision and Strategic Alignment 02:57 Purpose and Core Values 05:58 Accountability vs. Responsibility 08:42 Hiring for Growth 12:05 Communicating the Vision 14:59 Setting Achievable Goals 17:56 Balancing Growth and Delivery

Podcast guest Nicola Edie managing director of https://www.mygreenbookkeeper.co.nz/Chapters00:00 Understanding Non-Profits and Their Financial Challenges02:57 Recruitment and Retention in Non-Profits05:50 Training and Onboarding New Staff09:08 Quality Reporting and Financial Management17:47 Payroll Compliance and Best PracticesTake this FREE quiz to identify the #1 threat to your business: http://findadvice.nz/I felt paralyzed by social anxiety for years—until 2014, with just $20 to my name, I decided enough was enough, and applied for a commission-only sales job.Here’s what happened next: 2014: Lead a commission-only sales team at Rayven Marketing and personally raised ~$2 million in revenue for our clients.2016: Sold Medical Therapy products via trade shows and door to door, that improved circulation, reduced musculoskeletal pain, and enhanced joint mobility.2017: Provided insurance advice as a financial adviser for Momentum Life.2018: Launched the NZ Business Owners podcast, which spotify ranked as one of the top 5% of podcasts globally.2019: Worked as an Investment Adviser with OnePlan For Retirement, advising on ~$10 million of client’s funds.Today: Founded Find Advice, a platform that connects business owners with qualified financial advisors.

Podcast guest Belinda Heunis Chief Business officer of https://www.footprintconnect.co.nz/

Podcast guest Ben Sexton Managing Director of https://www.rbrecruitment.co.nz/