Why is it Like That?

What is the Hidden Cost of AI? With Thorston Jonas

Why is it Like That?

Show Notes

We are living our lives more and more online, outsourcing our thinking to Artificial Intelligence (AI) and being sucked into digital systems designed to keep us enthralled, but how are the hidden costs of these systems and why should we all be more considerate of the impacts that they are having on our lives, and the planet? In this episode, UX designer Thorston Jonas exposes many of the insidious ways digital technologies are affecting us.

Thorsten is Sustainable UX and Responsible AI advocate, Keynote Speaker and Founder of the SUX Network and SUX Academy. He is guiding and teaching designers and product people, teams and companies in crafting sustainable, responsible and ethical digital products and using AI responsibly. Thorsten is co-author of the W3C Sustainable Web Design Guidelines and is the host of the SUX Podcast. His passion for the outdoors and mountaineering drives his commitment to making sustainability a fundamental aspect of design and digital product building and he believes that it is our first responsibility to create digital products and experiences that do not harm other beings or the planet.

---

For more information, click here: https://leylaacaroglu.com/podcast-thorsten-jonas/ Thorsten’s Website Sustainable UX Network SUX Academy UnSchools Land recognition

More from Why is it Like That?

Apr 9, 2026

What if the economy wasn’t something we had to endlessly grow, but something we had to balance? In this episode, economist Kate Raworth challenges the way we’ve been taught to think about economic success and introduces the idea of Doughnut Economics, a model that focuses on meeting human needs while staying within the planet’s ecological limits. Kate explains why endless growth has become the misguided goal and how the economy affects everything from housing and inflation to inequality and environmental destruction.

Mar 19, 2026

How do we measure a good life, and what if we’ve been getting it wrong? In this episode, Lhatu Lhatu, Director of Bhutan’s Gross National Happiness Centre explores a radically different approach to progress—one that prioritises wellbeing, community, and environmental balance over economic output. Lhatu shares how Bhutan measures national happiness across multiple domains, why GDP falls short, and what happens when governments design policies around people, not just productivity.

Mar 5, 2026

How do narratives of the past affect our understanding of the present? Designer and filmmaker Alison Page explores reframes the first encounter between Captain Cook and the Dharawal people at Kamay through an Aboriginal lens, showing how story, ceremony and connection to Country carry deep environmental and systems knowledge. This episode looks at how two worldviews collided, then and now, what was and is still misunderstood, and why Indigenous knowledge has always been a science of its own, and one we should all embrace.

Nov 27, 2025

What if the apps you continuously scroll through and the products you use every day are quietly shaping your choices and changing your mind? Designer Mike Monteiro pokes and prodes at the deisgn world, unpacking the hidden impact of the design world, from digital screens to everyday objects. This episode explores how design can manipulate (or empower) each and every one of us, and asks why do designers not consider the ethics of the things they do and create?

Nov 13, 2025

What if the answers to our biggest human challenges, from loneliness, death and sustainability, were hidden in the soil? Artist and author Yasmine Ostendorf-Rodriguez explores how fungi-model communication, cooperation, and resilience reveal telling lessons for humans that stretch far beyond the forest floor or mushroom sauce.

See all episodes →