EP13 - The power of convenience, wasted media spend, Retail Media team troubles
Retail Media TherapyShow Notes
Welcome to EP13 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes form Grace & Co - the marketing acceleration consultancy.
This episode: • The power of convenience is shown by UK Co-op's revealing study • Meta's team says media spend is wasted if it's not incremental • Our On The Couch segment delves into the world of retail media organisational design and looks at how trade teams and retail media teams can grow together
Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.
More from Retail Media Therapy
In this episode of Retail Media Therapy, Dean Harris joins Viv Craske and Colin Lewis for Score My Strategy.
What the Hell Do We Do About Measurement Now? | Retail Media Therapy
Albertson's Media Collective iROAS Measurement Secrets
What does incrementality really mean, and how can brands understand whether their retail media investment is actually driving growth? In this episode of Retail Media Therapy, Viv Craske and Colin Lewis are joined by Skye Frontier, EVP at Incremental, to unpack one of the most important topics in retail media measurement: incrementality.
ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?