AI Traffic to Retail Is Up 393%. Here Is What That Means for Your Business | Vivek Pandya, Adobe
The AI ReportShow Notes
AI traffic to retail sites is up 393% year on year. A year ago, that traffic was underperforming every other marketing channel. Now it is outperforming all of them by 48%. And most businesses have no idea how to capitalise on it.
Vivek Pandya, the Director of Adobe Digital Insights, leads the team that analyses trends across trillions of data points to help enterprises understand where the digital economy is heading. In this episode, Liam sits down with Vivek to break down the biggest shift happening in consumer behavior right now, why generative engine optimisation is the most important opportunity since social media, and what businesses need to do today to stay visible as AI changes how people search and buy.
Topics covered:
Why AI traffic to retail sites is up 393% year on year, and what drove the shift
How consumer conversion through AI channels went from underperforming by 38% to outperforming by 48% in one year
Why a third of all content on the internet is not machine readable right now and what that means for your business
What generative engine optimisation is and why it matters more than SEO right now
The difference between how San Francisco thinks about AI adoption versus the rest of the world
Why data storytelling is still the most underrated skill in business
Episode Timestamps:
00:00 Intro 00:21 What is Adobe Digital Insights and what does Vivek do 01:12 A trillion data points 02:18 How the data is processed and what enterprises are asking for 03:47 The biggest AI trends right now 06:04 What changed in consumer behaviour 07:35 How to set your business up for AI search success 10:24 What the data does not tell you 12:53 Where does Vivek's trust in AI start and finish 14:03 What speaks to Vivek about his role 15:19 How the job influences how he thinks outside of work 17:53 Living in San Francisco and what you learn being close to the technology 19:47 Why do you do what you do
Connect with Vivek on LinkedIn: https://www.linkedin.com/in/vivekmpandya/
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