Building AI Sales Reps: How ShowMe Orchestrates Voice, Video, and Multi-Agent Workflows to Close Deals

What happens when you treat an AI agent not as a chatbot, but as a full teammate on your sales team -- one that can jump on video calls, demo your product, make phone calls, and follow up over days?

In this episode of Just Now Possible, Teresa Torres talks with Yuri Vela Tulupov (Co-Founder and CEO) and Quique Gomez (Co-Founder and Lead Product Engineering) from ShowMe, an AI-native startup building digital sales reps for companies selling through inbound channels. Founded in April 2025, ShowMe has already built a sophisticated multi-agent system where conversation agents handle live voice and video interactions, evaluator agents score every call for quality and sentiment, and creator agents ingest customer documentation to build tailored sales playbooks -- all coordinated by a workflow layer that manages the full lead-to-close journey.

You'll hear how they decompose a single sales conversation into multiple specialized sub-agents to manage latency and model limitations, why adding a realistic avatar (via HeyGen) dramatically changed how prospects engaged with the AI, and how customer-driven eval loops—where every conversation is reviewed early on and gradually reduced to about 5%—keep quality high for revenue-critical interactions. It's a detailed look at what it takes to build agents that don't just talk, but actually sell.