Engineers Let Themselves Become a Commodity (And Doctors Didn’t) | EP 153
The IGNITE Podcast with Josh StoneShow Notes
Engineers didn’t lose respect overnight — it happened one “yes” at a time.
In this episode, I explain how the engineering & built environment profession gradually became commoditised, dropping fees & profit margins — while doctors protected their value — and what you need to do to stop being discounted, rushed, and disrespected. I share a real client example of saying no, holding standards, and attracting higher-quality opportunities.
👉 Check out the The $10M+ Consultancy Roadmap (Step-by-Step to $1M, $3M, $5M, $10M & Beyond) to grow a profitable consultancy without burning out >> Click here to watch
More from The IGNITE Podcast with Josh Stone
Can't find good people? Stop waiting. Start building them.
Could you tell me your net profit from last month, right now? Most owners can't.
The best consultancy doesn't win the work. The known one does.
Your leadership team isn't misaligned because they don't care. It's because they've never actually seen the plan.
If every process, every answer, every "how do we do this again" runs through you, you haven't built a business. You've built a job.