Show Notes
Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP I sit down with James Dickerson, the Boring Marketer, who owns Diesel Dudes, a mobile diesel repair business in Charlotte, North Carolina, and spent years running agencies for local businesses. James shows how to sell AI-built funnels to Main Street trades businesses doing $2 million to $20 million a year, starting with a Boring Funnels search that found 100 Dallas plumbers worth pitching. He walks through the leaks he finds on their landing pages, the funnel offers he'd sell, and how he'd win clients with the Dream 100, lumpy mail, and local meetups. If you know how to use coding agents, this episode gives you a full playbook for a service business built around booked jobs. Build funnels that sell: https://startup-ideas-pod.link/boring_funnels Timestamps 00:00 – Intro 01:23 – Sponsor: Brex 02:08 – Why sell AI to Main Street 03:05 – James's Background 04:32 – Finding and Picking a Niche 07:26 – The $2M to $20M Opportunity 09:02 – Plumbing and HVAC Market Size 10:56 – Underserved Trades Niches 12:38 – Auditing Five Dallas Plumbers 13:50 – Personal Agents vs. Google 15:02 – Selling Booked Jobs and Phone Calls 17:41 – Funnel Offer Overview 19:43 – Funnel Example 23:19 – Matching Ads to Funnels 24:14 – Chet Holmes and the Dream 100 28:18 – Branding your Firm 30:04 – Meta Ads for your firm 31:37 – Stacking Old School and New School Marketing Strategy 34:31 – Find, Pitch, Deliver 36:02 – Showing Owners the ROI 37:37 – Pricing your Offer 41:45 – Reporting With AI 42:33 – Closing Thoughts Key Points Main Street trades businesses doing $2 million to $20 million a year have budgets and few useful pitches in their inbox. James sells booked jobs and phone calls, since owners care about revenue and ROI over AI. The biggest leaks sit on the landing page: missing ad promises, hidden Google ratings, and buried booking buttons. Funnels with tripwires, instant prices, quizzes, and owner videos turn paid traffic into booked jobs. The Dream 100, lumpy mail, and local meetups build trust with owners over months. One free build in exchange for a case study gets you to paid work. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JAMES ON SOCIAL X/Twitter: https://x.com/boringmarketer LinkedIn: https://www.linkedin.com/in/jadickerson/
More from The Startup Ideas Podcast
In this solo episode, I break down the war on AI agents, from Amazon blocking Meta's Muse to Delta treating outside booking agents as unauthorized automated activity to Yelp charging agents for access. I share how I think about an agent, as a customer with a credit card who reads your site instead of looking at it, and the ladder of trust that runs from research to prepare to pay. Then I walk through each big player's bet, my nine stages for how this war plays out, five moves any business can make this week, and the startup ideas I see between agents and the businesses they buy from. If you run a store or build products, this episode gives you a map for selling to customers who send an agent to shop for them. Timestamps 00:00 – Intro 02:09 –The Three Camps 05:08 – How I Define an Agent 06:52 – The Ladder of Trust 08:54 – Real Reasons to Block Agents 09:48 – What Agents Skip 12:57 – How Each Company is Playing it 17:06 – Lessons From Mint and Plaid 17:49 – The 9 stages of The War on Agents 21:56 – What to do this week 24:39 – Startup Idea 1: Agent Readiness 25:48 – Startup Idea 2: Plaid for One Vertical 26:22 – Startup Idea 3: Insurance for Agents 26:57 – Startup Idea 4: Analytics for Agent Traffic 27:26 – Startup Idea 4: Agent Specialist 28:05 – Closing Thoughts Key Points Agents read product details, prices, shipping, and return policies, so plain-text facts on the page decide whether they pick you. Agents climb a ladder of trust from research to prepare to pay, and the whole fight happens on the pay rung. Many blocks protect the ad and upsell revenue that agents skip on the way to the sale. The biggest stores block, the biggest audiences open the door, and payment and security companies want the toll booth. I expect a Plaid moment for agent identity and payments, followed later by ads that buy an agent's first recommendation. Vertical Plaids, agent insurance, and agent analytics are open lanes for startups right now. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
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In this solo episode, I walk through eight GitHub repos and AI skills that I test at night and on weekends. The list covers launch videos, social research, local voice and dubbing, editable decks, agent teams, lead-magnet tools, idea stress-testing, and design guidance. For each one, I explain what it does, how I'd set it up, and one concrete way to use it to make money or run a business more easily. Most are free to download, and you pay for the model you run them with. Timestamps 00:00 – Intro 01:25 – Brag: Launch Videos From a Link 04:50 – Agent Reach for Customer Research 07:46 – Voice Studio: Local AI Voice and Dubbing 10:41 – PPT Master: Editable Decks From Notes 12:59 – OpenRig: Coding Agents as a Team 14:57 – Free Tools Skill by Corey Haynes 17:25 – Grill Me Skill by Matt Pocock 19:31 – Impeccable: Design Guidance for Agents 23:03 – My Top Picks: Brag and Agent Reach 24:07 – Closing Thoughts GitHub Repo Links: Brag (launch video skill): https://startup-ideas-pod.link/brag Agent Reach: https://startup-ideas-pod.link/agent-reach Voice Studio: https://startup-ideas-pod.link/voice-studio PPT Master: https://startup-ideas-pod.link/ppt-master OpenRig: https://startup-ideas-pod.link/openrig Free Tool: https://startup-ideas-pod.link/marketing-skills Grill Me Skill: https://startup-ideas-pod.link/grill-me Impeccable Skill: https://startup-ideas-pod.link/impeccable Key Points Most of these tools are free to download, and the main cost is the model you run them with. Work I do for someone up front, like a launch video or a design fix, starts a conversation in place of a cold email. Posts on Reddit, X, and YouTube show tasks people still do by hand, and a small tool can fix them. Translated onboarding videos make a recurring monthly service for other companies. Grill Me logs my assumptions so I check them with a real customer before I build. Ten clients at $1,000 a month is $10,000 a month, and that cash flow funds the move from services to technology. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
In this solo episode, I walk through the 13 businesses I think are left to build in the agentic era. I believe that in a world of agents and abundance, owning the right assets puts you in a better position. For each business, I explain what it is, why it holds up in a world of agents, and one or two examples, from Othership's sauna clubs to Osmo's window-cleaning robots. This episode gives you a map of where to build next, at any age. Timestamps 00:00 – Intro 01:15 – AI-Native Service Firms 02:57 – Offline Businesses 05:41 – Distribution and Organic Audiences 07:34 – Proprietary Data Sets 09:08 – Domain-Specific Harnesses 12:16 – Robotics and Physical AI 14:01 – Physical Products With a Fan Following 16:34 – Compute and Energy 17:31 – Health, Longevity, and Care 19:30 – Marketplaces and Social Networks 21:04 – Real Assets 21:46 – Vertical Agents 22:18 – Security 24:08 – Closing Thoughts Key Points In an AI-native service firm, agents do most of the delivery and a human reviews the exceptions. Ad clicks went from about five cents in 2009 to $1–5 today, so I start with organic audiences. Proprietary data and domain-specific harnesses are the two gold rushes I see right now. Offline businesses, niche hardware, and robotics sell rooms, objects, and labor that agents only support. Compute, energy, and security are the scarce inputs every agent depends on. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/