Show Notes
Retail Media: Hype or Game Changer? with Steve Gray Retail media is everywhere. But what does it actually mean for suppliers? In this episode, I sit down with Steve Gray, founder of SG Retail, to unpack one of the fastest-growing topics in retail. Drawing on Steve's extensive FMCG experience and my DIY retail background, we explore what retail media really is, why retailers are investing so heavily in it, and how suppliers can make it part of their commercial strategy instead of seeing it as just another cost. In this episode, we discuss: What retail media actually is Why it has become a strategic priority for retailers How suppliers should approach retail media Common mistakes brands make How retail media can drive growth, visibility and stronger retailer relationships If you're a supplier, Key Account Manager, Sales Director or commercial leader working with retailers, this episode will help you better understand one of the biggest shifts happening in retail today. Guest: Steve Gray, Founder of SG Retail.
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