Show Notes
The “Real Food” Protein Bar There may be no phrase in modern nutrition more ridiculous than this: “Real food protein bar.” And yet, somehow, we are expected to nod seriously when someone says it. Recently, internet nutrition personality Paul Saladino introduced what he described as his best “real food” protein bar. While I have nothing personal against the man. I admire the confidence required to sell twelve protein bars for forty-four dollars while talking about ancestral living. Because let’s be honest for a moment. Protein bars are the modern candy bar. They simply come wrapped in better branding, cleaner fonts, and enough wellness language to make people feel virtuous while eating what is essentially an expensive Snickers bar with a podcast sponsorship. Now, before the internet declares me anti-protein-bar, let me clarify something immediately. I actually like Aloha bars. They’re expensive, but they say the right words to me. More importantly, they taste better than most compressed drywall products pretending to be nutritious. At the same time, real life exists, and sometimes convenience matters because airports happen, traffic happens, and long clinic days happen. Still, pretending industrial engineering somehow untouches these foods is a bit like pretending woodland elves handcrafted a Tesla.
Breakfast Used to Be a Moral Lecture To understand how we got here, we need cereal, because cereal tells the entire story of modern food in one aisle. The first cereals in America were essentially granolas—dense grain mixtures that required chewing, preparation, and a bit of commitment. While nobody was exactly dreaming about them at night, they solved an important problem because they stored well, traveled well, and provided calories in an expanding industrial society. Then along came John Harvey Kellogg. Now, Kellogg was brilliant, strange, deeply moralistic, and profoundly suspicious of pleasure. He believed rich foods, spicy foods, meat, and almost anything enjoyable stimulated dangerous passions, and among those passions, he was particularly terrified of masturbation, which he viewed as one of the great threats to civilization. So his answer was blandness. Very blandness. Little sugar. Little excitement. Little stimulation. The original breakfast cereal movement was not designed around pleasure. Instead, it was designed around suppression. In many ways, those cereals were crunchy moral discipline.
Then the Cereal Aisle Became Las Vegas Fast forward a hundred years, and the cereal aisle becomes the exact opposite of Kellogg’s vision. Sugar increases dramatically. Crunch becomes engineered. Colors explode across the box. Mascots arrive to recruit children before they can read. Eventually, breakfast stops being a health intervention and slowly transforms into dessert with vitamins sprinkled on top. And importantly, none of this happened because someone woke up wanting to destroy public health. That’s the part people often misunderstand.
Food Engineering Solved Real Problems Before obesity became the dominant nutritional problem, the real challenge facing humanity was hunger. For most of history, people worried about: starvation food spoilage crop failures transportation and simple calorie availability
Modern food engineering changed that reality. Shelf-stable foods mattered. Affordable calories mattered. Transportation mattered. Refrigeration mattered. And honestly, millions upon millions of lives have been improved because of those advances. It is very easy for people with stocked refrigerators and grocery delivery apps to romanticize the past, but the past involved a tremendous amount of malnutrition, uncertainty, and hunger. So modern food systems were not evil. They were revolutionary.
The Problem Changed However, in solving one problem, we slowly created another. Because once calories became: cheap portable stable and endlessly available
…the challenge was no longer finding enough food. The challenge became stopping. An
More from Fork U with Dr. Terry Simpson
With all the spices we have access to, it is amazing how bland recipes have become. I have many cookbooks, some from great chefs, television personalities, and friends. What I am always surprised by is how bland the food has become. People seem to think a bit of salt, pepper, maybe onions, and garlic provide the spices one needs. Perhaps it is because some associate spice with heat. Mostly because many have never experimented with some of those great warm spices available. A pinch of coriander, some freshly ground cumin, a little cardamom, or a touch of cinnamon can turn an ordinary dish into something remarkable. And the most astonishing part is that these spices financed voyages around the world, built cities, created fortunes, and caused people to kill one another. Without the spice trade, it is safe to say that the United States, as we know it, would be vastly different from what it is now. The money loaned to the United States, when we were a fledgling country, came from the wealthy spice merchants from what was considered one of the great hyperempires of the world, based in Amsterdam. But before we go to the birth of the United States, let me take you to the meatball.
Tea: The Drink That Built an Empire—and Helped Break One China had the tea. Britain had the appetite. John Hancock had a business to protect.
MesoAmerica and Chocolate In our series looking at foods that built civilizations, today we are going to stay in the Americas with chocolate. Chocolate has been used as currency, consumed by kings, incorporated into religious ceremonies, and prescribed as medicine. Today, it is a multibillion-dollar industry that wants you to believe that eating chocolate is an act of preventive cardiology. I mean, why not? They convinced us to give chocolate to people we love, eat it when we are happy, when we are sad, when only the dog understands us. Don’t feed chocolate to your dog. And we have done all this with a bitter seed that most of us would probably spit out if we tasted it straight from the tree.
I’ve been doing a series about foods that built civilizations. In this episode, we are talking about the potato. It is difficult to imagine that thousands of years ago, people constructed large buildings, managed rivers, built monuments, and created art. We have glimpses of these civilizations through stories, archaeology, and the structures they left behind, but much of their history has been lost. Imagine, we don’t even know where Cleopatra or Alexander the Great are buried, yet we know their stories. As European powers conquered Indigenous peoples, their languages, cultures, and oral traditions were suppressed. When a language disappears, so are the stories preserved within it. Our clues come from archaeology when we uncover a monument, a building, or an ancient settlement. In the Andes, the potatoes they cultivated were not the Russets, Yukon Golds, or fingerlings you find in the store today. Different colors, shapes, and textures. Adapted to survive the elevations, temperatures, and growing conditions. Biodiversity protected their food supply against frost, disease, and changing environmental conditions. If one variety failed, another might survive. The ancient wisdom of diversity that Andean farmers developed over thousands of years was lost when the potato eventually reached Ireland.
In our series about foods that built civilization, we talked a lot about grains, from wheat to corn to rice. Today, we are taking you to the ocean, with the civilizations that salmon built. From California to the interior of Alaska, salmon, a staple, allowed people to settle into villages, develop complex social networks, art, and trade routes. Those trade routes are as large as the ones in the Mediterranean. Some tribes built communal homes and developed complex art and language. Some were Seafaring tribes with canoes up to 60 feet long that traveled across oceans. All because there was a fish that would return in large numbers to streams and rivers, reliably, predictably. So predictable, the people could build their lives around salmon runs. So much so that some built a calendar not only with lunar cycles, but also with the return of the salmon. Civilizations have always gathered around food and water. The Mediterranean connected people who grew wheat and olives, giving people time to make wine, mine copper, build ships, trade with their neighbors, and occasionally go to war with them. Asia had rice and grain near the great river systems. The reliable calories from rice and grains allowed villages to become cities and to travel by water to trade. Today we are going to my home, from the Ventura River in California to my home state of Alaska.