Why Sentiment Governs Markets — And How You Can Use It to Your Advantage in Commercial Property Investing

100 Episodes Later… It's My Turn in the Hot Seat! 30 Years of Commercial Property Unfiltered The Commercial Property Podcast | Episode 100 | Suzi Carter MRICS 100 episodes! Who'd have thought it?! Well, this one's a little different. After 99 episodes of asking the questions, I'm finally the one in the hot seat! And we're not holding back. We're talking about the deals, the mistakes, the lessons learnt the hard way, the highs and lows of investing, and what more than 30 years and three property cycles have taught me about commercial property. But we're also talking about something much more personal. Why did I start investing in the first place? What was I really trying to achieve? And how did a career in commercial property turn into a mission to help other people change their lives? Because here's the thing. I didn't start investing because I wanted to own lots of buildings. I wanted a different life. I had a successful corporate career, a young family and a pretty clear picture of what I wanted my future to look like. More freedom. More choices. More time to do the things that mattered to me. Commercial property became the vehicle to help me get there. It certainly wasn't all plain sailing! I've seen markets boom and bust, made investments I'm proud of, learnt some expensive lessons and discovered that some of the best opportunities are the ones other people overlook. And now, having worked with hundreds of investors through The Commercial Property Academy, I've seen just how much can change when someone moves from feeling uncertain about commercial property to knowing what they're looking for, spotting opportunities and having the confidence to act. That's the part of my work I love most. So for this special 100th episode, we're going behind the scenes of my own journey, exploring what I've learnt about investing, business and life — and why I believe commercial property can be such a powerful way to create a different future. Whether you're a residential investor considering commercial, a successful professional or business owner wanting more choice in life, or an existing commercial investor looking to build a better portfolio, I hope there's something in this conversation that makes you think. And perhaps encourages you to take that next step. What We Get Into Why I really started investing in property The story behind my move from corporate life to building my own commercial property portfolio, the dream board that helped me get clear on what I wanted, and why having a compelling reason to invest matters more than simply wanting to make money. 30 years, three property cycles and some expensive lessons What I've learnt from investing through changing markets, why experience changes the way you see risk and opportunity, and why the deals that look most attractive aren't always the ones worth buying. Finding the opportunities other investors miss Why I look for properties with problems I can solve, how relationships and off-market opportunities can make a difference, and why understanding the occupational market is often more valuable than chasing the next apparently cheap deal. Buying well, creating value and thinking about the exit Why the purchase price matters, how I assess opportunities to add value, and the question I always want answered before buying: Who is going to buy this property from me afterwards? Why capable people sometimes struggle to get started I've worked with successful business owners, professionals and experienced residential investors who are more than capable of investing in commercial property — but still find themselves stuck. We explore what's holding them back and how knowledge, a clear strategy and the right support can change that. The power of asking 'Who?' instead of 'How?' One of the most useful shifts in business and investing: recognising that you don't need to know how to do everything yourself. You need to know how to find the right people, ask better

Episode 99 – Buy Some Commercial Property Problems. Run a Mile From Others! Some of the best commercial property investments have problems. But buy the wrong problem, and it could cost you a fortune. Perhaps you've spotted a commercial property that's been sitting on the market for months. The rent is low, the building needs work or the tenant situation looks complicated. Is that a fantastic investment opportunity that everyone else has overlooked? Or is there a very good reason nobody wants to buy it? Knowing the difference is one of the most important skills you can develop as a commercial property investor. In this episode of The Commercial Property Podcast, I explain why I actively look for properties with problems — but only the right sort of problems! An under-rented building, a short lease, poor management or an opportunity to subdivide might be something we can solve, creating value in the process. But what if the real problem isn't the building at all? What if there's simply no tenant demand, the local economy is declining or the property is becoming obsolete? You can often solve a problem with a building. But you probably can't solve a problem with the market in which it sits. Drawing on over 30 years in commercial property, I'll share how I distinguish opportunities from expensive mistakes, the questions I ask before investing and why a cheap property isn't necessarily a good deal. In This Episode, You'll Discover: The problems I love buying. How under-rented properties, short leases, vacant units and poor asset management can create opportunities to add value.

Episode 98 – Want to Park Your Money in Commercial Property? Here's What I'd Buy You've worked hard to build your wealth. But how do you make that money work for you without creating another full-time job? Perhaps you've built a successful business and have capital sitting in the bank. Maybe you're tired of the demands of residential property investing. Or perhaps you already own commercial property, but you're at a stage where you'd rather enjoy the income than take on another refurbishment or asset management project. You want your money to work harder. You want more choice over how you spend your time. But you also don't want to make an expensive mistake with capital you've spent years building. So, is commercial property a good place to park your money? And if it is, what would I actually buy? In this episode of The Commercial Property Podcast, I explore how I approach buying commercial property for long-term rental income rather than actively creating value. Because there's absolutely nothing wrong with wanting a relatively hands-off investment. But passive doesn't mean risk-free. A long lease, a well-known tenant and an attractive yield might look reassuring on paper. But what happens if the tenant leaves? Is the rent sustainable? Will another business want the building in 10 or 15 years? And what happens if commercial property values fall? Drawing on over 30 years in commercial property and my own investing experience, I'll explain what I'd look for, what would make me nervous and the questions I'd ask before committing my money. In This Episode, You'll Discover: Income or value creation? Why the right commercial property investment depends on what you actually want your money — and your life — to look like.

Episode 97 – What REALLY Drives Property Performance? With Max Scott What actually makes one property investment perform brilliantly over the long term while another struggles? It isn't simply about buying at the right price or finding the highest yield. In this episode of The Commercial Property Podcast, Suzi Carter is joined by award-winning property investor Max Scott to explore the forces that really drive long-term property performance — and how understanding them can help investors make better decisions. Max has completed more than £120 million of property deals, investing across commercial property, mixed-use, residential, HMOs, blocks of flats and new-build developments in the South East of England and Dublin. Drawing on that experience, Max shares his framework for understanding the five forces that influence property performance, together with real-world examples of commercial property deals, different approaches to property finance and the lessons he's learned from building and reviewing investment portfolios. Suzi and Max also discuss the importance of looking beyond an individual deal and understanding the long-term trends shaping property markets. Because a property that looks good on a spreadsheet today still needs to perform tomorrow. The conversation also explores supported living property investment, portfolio strategy and why successful investors need to keep reviewing whether the properties they own are still delivering against their original objectives. In This Episode, We Explore: 📌 The Five Forces That Drive Property Performance The fundamental factors Max believes influence property values, demand and long-term investment performance. 📌 Real Commercial Property Deals Practical examples from Max's own commercial property investments and some of the lessons he's learned along the way. 📌 Commercial Property Finance and Funding Strategies Different ways property deals can be financed and why the funding structure can materially affect investment returns. 📌 Long-Term Property Trends How understanding wider economic, demographic and property-market trends can help investors make better-informed decisions. 📌 Supported Living as a Property Investment Strategy Max's experience of supported living, together with some of the opportunities and considerations investors need to understand. 📌 Why Your Portfolio Needs Reviewing Why buying a good property isn't the end of the investment decision — and why investors should regularly question whether an asset still deserves its place in their portfolio. 📌 Income, Returns and Building a Portfolio With Purpose Why your investment strategy should ultimately reflect what you want your property portfolio to achieve for you. What Really Drives Long-Term Property Investment Performance? One of the big themes running through this conversation is the importance of looking beyond the deal immediately in front of you. What's happening to demand? What are the longer-term trends? How are you financing the property? What could affect its future performance? And does the investment still fit the objectives you originally bought it to achieve? Whether you're considering your first commercial property investment, building a wider property portfolio or reviewing properties you already own, this episode will encourage you to step back from the individual deal and think about the bigger forces influencing your investment decisions. 🎧 Listen to Episode 97 of The Commercial Property Podcast: Why Some Properties Perform – And Others Don't: With Max Scott. Want to Build Your Own Commercial Property Portfolio? If this conversation has got you thinking about commercial property and you'd like help turning that interest into a clear investment strategy, Suzi can help. Whether you're an experienced residential investor considering commercial property, a busy professional with capital to invest, or a business owner looking to build wealth through commercial property

Episode 96 – If I Had £100k and a Full-Time Job, Here's What I'd Do to Invest in Commercial Property You've got £100,000 to invest, a demanding full-time job and an interest in commercial property. What should you actually do first? Suzi understands that position from firsthand experience — because only 11 years ago, she was there herself. She had a demanding corporate career, a young family and very little spare time, but she knew she wanted to build something that would eventually give her more financial freedom, more control over her time and more choice over how she lived her life. But this episode isn't about what Suzi did back then. It's what she would do NOW if she were back in that position, knowing everything she's learned since and having built a property portfolio of her own. And here's a clue: she wouldn't start by scrolling through commercial property listings looking for somewhere to spend the £100k! Instead, she'd start by asking a much more important question: What do I actually want my money to do for me? Do you want to actively asset manage commercial property, solve problems, create value, refinance, recycle your capital and go again? Or have you already worked hard to create capital through your career and simply want to park some of it into good-quality commercial property that can produce sustainable income? Those two objectives could lead you towards very different investments. Suzi also explains why knowledge is the key that unlocks the commercial property world. Once you understand the fundamentals, something that initially feels overwhelming can start to feel surprisingly doable. And if time is your scarcest resource, you need leverage too. With the right systems, technology, AI, a VA and a strong professional team, you don't need to spend every evening trawling property portals. Leverage your time. Don't outsource your judgement. In This Episode, You'll Discover: What Suzi would do today with £100k, a full-time career and limited spare time