Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXShow Notes
Dan Weirich, COO & CFO of Treasure AI, explains why the company moved to engagement-based pricing that ties its revenue to customer clicks, and what CMOs should expect as CFOs take a harder look at AI spend. Recorded live at Agentic World 2026 in Miami. **Finance is pumping the brakes on AI spend.** Weirich on how the push to maximize token usage gave way to cost scrutiny, why some high-profile companies didn't see it coming, and what capital discipline looks like for a well-funded vendor in the middle of a hype cycle. **Outcome-based pricing puts the vendor's money where its mouth is.** Why Treasure AI shifted from its 'No Compute' model to engagement-based pricing, what it means for new and existing customers, and whether the rest of the market is headed the same way. **CMOs and CFOs need a closer working relationship.** A CFO's view of how finance and marketing have worked together over the last five years, where the two can partner as marketing's staffing and work change, and how to structure vendor contracts to stay adaptable as the CDP category consolidates.
About Dan Weirich Dan Weirich is Chief Operating Officer and Chief Financial Officer of Treasure AI (formerly Treasure Data), where he leads the company's business and financial operations and sits on its board. He brings more than 25 years of finance and operations leadership at technology companies. Dan first joined Treasure Data as CFO in 2014. After Arm acquired the company in 2018, he became Vice President of Operations for Arm's data business. He returned as COO and CFO in 2021, when Treasure Data separated from Arm and joined SoftBank Vision Fund 2's portfolio. Before Treasure Data, Dan spent more than a decade at 8x8, Inc., as CFO and later President, and helped build its software-as-a-service business. Earlier, as Vice President of Business Development at iAsiaWorks, he expanded the company into 13 Asian countries and helped take it public on NASDAQ in 2000. He has also held roles at Qwest and Phoenix Network. Dan is a General Partner at Carbide Ventures and holds a BS in International Business from the University of Colorado Boulder.
Dan Weirich on LinkedIn
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