
Tait Burge and William Bridewell Roberts of Swimsuit Coffee on building a company around a perfect cup of coffee
Kitchen Day PodcastShow Notes
In this episode of The Kitchen Day Podcast, I chat with Tait Burge and William Bridewell Roberts, two of the most driven, humble, and exciting entrepreneurs in New Zealand right now. These guys started out with a simple obsession: to make the perfect flat white. Fast forward to today, and they’re behind one of the most influential coffee empires the country has ever seen. And trust me, they’re just getting started. In this conversation, Tait shares how his relentless dream to craft a perfect cup of coffee led to the creation of Swimsuit. What started with one location on Dixon Street in 2019 has now expanded into four venues, and their brand has become something way bigger than just great coffee. From the beginning, Tait and Willy have merged coffee with music, fashion, art, and events in a way that feels completely natural They’ve built something that taps into so much more than just the hospitality world. But what really stands out to me is their approach to team culture. Tait and Willy have gone above and beyond to create a supportive and growth-focused environment for their staff. They care deeply about looking after their team, and it’s obvious in the way they talk about them. They’re all about developing people and creating a space where everyone feels valued and encouraged to grow. It’s this mindset that I believe is at the core of their success, and it's clear from chatting with them that their humility and genuine care for others are big reasons why Swimsuit has thrived. This conversation was an absolute pleasure to have, and I hope you enjoy it as much as I did. Special Thanks: Big shout-out to Angie, Pete, and the team at Droppah for sponsoring this season of The Kitchen Day Podcast. We also couldn’t do what we do without the legends Coffee Supreme and Craggy Range, thank you for your ongoing support!
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