Show Notes
Affiliate and referral programs get messy fast when each one needs its own tool. Alex Standiford, founder of Siren, shows how one incentive engine runs affiliate, referral, sales, and partnership programs from one place. In this episode: Most referral programs start simple, then within six months they pick up special cases like products that aren't eligible or partners who want a different rate. A gym pays its trainers a share of recurring membership revenue based on how many people book and stay in their classes, so trainers are rewarded for keeping members. Siren's recipes let you install a pre-made program in a few clicks, and the Beacon AI agent (also available as a custom GPT in ChatGPT) can build one from a plain description of what you want. Point-of-sale and other offline events can be sent into Siren through an API, so rewards can be based on more than website purchases. Partner programs can help your SEO, since you can team up with sites that already rank for the terms you want, and offering a coupon code makes it easier to land podcast appearances. Guest: Alex Standiford, Founder, Siren Siren: https://sirenaffiliates.com Siren demo: https://demo.sirenaffiliates.com Siren recipes: https://sirenaffiliates.com/recipes Alex's blog: https://alexstandiford.com Alex on LinkedIn and X: Alex Standiford Chapters 00:00 Why Alex built Siren 03:07 Why referral programs get messy 07:28 Starting on WordPress and going beyond 10:55 Common ways businesses use Siren 15:02 Gym trainers paid for member retention 19:56 Tracking offline sales through an API 21:49 Launch faster with recipes and Beacon 33:42 Influencer and TikTok partner programs 36:23 Podcasts and SEO partnerships 39:25 Building blocks and collaborator groups Episode page: https://webtalk.show/episodes/087-the-one-tool-that-replaces-your-whole-affiliate-stack/ Hosted by Armando J. Perez-Carreno. Learn more at https://perezcarreno.com
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Smart people fall for scams because criminals use urgency and our natural trust against us. Robert Siciliano of Protect Now explains how criminals pick their targets and the three basic steps that make you a much harder target. In this episode: Fewer than 1 in 10 people in Robert's live audiences use a password manager, so setting one up puts you ahead of most people. Scammers use manufactured urgency, like an AI clone of your daughter's voice, to create tunnel vision so you act before you think. Everyone has a human blind spot, a built-in default to trust, and criminals build their scams around it. Shaming employees who click a bad link keeps breaches hidden, and treating those mistakes as data helps people speak up. A credit freeze at TransUnion, Equifax, and Experian stops new account fraud, and your current credit cards keep working. Guest: Robert Siciliano, security awareness trainer, Protect Now Protect Now: https://protectnowllc.com Robert's newsletter: search for Robert Siciliano on LinkedIn Chapters 00:00 How Robert got hacked in 1995 06:38 Password managers and two-factor login 11:16 The trinity of vulnerability 17:49 Becoming a tougher target 21:49 All security is personal 26:38 Why stories make training stick 31:43 How scammers fool smart people 35:43 The human blind spot and trust 45:28 Why shaming employees hides breaches 53:13 Three basics to start today Episode page: https://webtalk.show/episodes/098-smart-people-fall-for-scams-too-heres-why/ Hosted by Armando J. Perez-Carreno. Learn more at https://perezcarreno.com
Home service contractors who do great work can still lose jobs to competitors who show up first on Google. Jonah Bautista of Atlanta Pro Network explains the free Google Business Profile settings and review habits that help contractors get into the map pack, often within 30 days. In this episode: The Google map pack is free, and you can register your business at business.google.com without knowing code or even having a website. Google now ranks businesses that stay active above ones that have just been around a long time, so reply to reviews within 24 hours (especially the negative ones). You can offer a discount or a small gift card for a review, but the FTC doesn't allow you to reward someone for leaving a positive one. Ask customers to mention the service, the tech's name, and their neighborhood in the review, because those words help your local SEO. Most contractors list 5 to 20 services on their profile when they could list as many as 300, and every missing one is a search you won't show up in. Guest: Jonah Bautista, Atlanta Pro Network Atlanta Pro Network (free audit): https://atlantapronetwork.com Chapters 00:00 From e-commerce to Atlanta contractors 04:06 How the Google map pack works 06:22 Set up your free Google Business Profile 08:11 Why activity and reviews matter now 12:41 What to ask for in a review 14:34 List every category and service 19:02 Handling missed calls on the job 25:24 Building a business you can sell 34:02 A local alternative to Angi 38:54 Where to start with an audit Episode page: https://webtalk.show/episodes/097-why-great-contractors-stay-invisible-on-google-and-the-free-fix/ Hosted by Armando J. Perez-Carreno. Learn more at https://perezcarreno.com