Show Notes
In this episode of 3CMA COMMCAST, we explore the continued value of printed newsletters in an increasingly digital communication landscape. While many municipalities rely heavily on online tools, print remains a trusted and effective way to reach residents—especially those who may not engage through digital channels.
This conversation features Kim Overholt (Loveland, CO), Ben Hayle (Blaine, MN), and Laura Shepard (Vancouver, WA), who share how printed newsletters continue to support accessibility, visibility, and community trust. They discuss when and why print still works, how it complements digital strategies, and what they’ve learned by maintaining a balanced communications approach.
#3CMACOMMCAST #WeGetGov
More from 3CMA COMMcast
What do hip-hop dancing, yoga, witches and camping in Antarctica have in common? They’re all part of the story of Heather Behrens, Director of Marketing & Communications for the City of Waukee, Iowa. In this episode of 3CMA COMMCAST, Heather shares how her two-person team keeps pace with one of the nation’s fastest-growing communities, why she loves connecting with fellow communicators through 3CMA’s MindMingles, and how a little creative inspiration led to the “Waukee Witches” video series. Plus, find out how she managed to spend at least one night on all seven continents—and why Antarctica might be her coolest adventure yet.
What do hip-hop dancing, yoga, witches and camping in Antarctica have in common? They're all part of the story of Heather Behrens, Director of Marketing & Communications for the City of Waukee IA. In this episode of 3CMA COMMCAST, Heather shares how her two-person team keeps pace with one of the nation's fastest-growing communities, why she loves connecting with fellow communicators through 3CMA's MindMingles, and how a little creative inspiration led to the "Waukee Witches" video series. Plus, find out how she managed to spend at least one night on all seven continents - and why Antarctica might be her coolest adventure yet.
Get a sneak peek at three of the inspiring keynote sessions coming to the 2026 3CMA Annual Conference in Denver!
Get a sneak peek at three of the inspiring keynote sessions coming to the 2026 3CMA Annual Conference in Denver!
Get an inside look at the upcoming 2026 3CMA Annual Conference with Conference Chair Catherine Glasby from Chatham County, GA. In this episode of 3CMA COMMCAST, Catherine shares what attendees can expect in Denver, including breakout sessions, pre-conference workshops, keynote presentations, networking opportunities and evening events designed to help local government communicators connect, learn and recharge. From professional development and emerging trends to the energy and collaboration that make the 3CMA Annual Conference so unique, this preview highlights why the conference continues to be one of the premier events for city and county communicators across the country.