Show Notes
Nick Shackelford has spent over $200M on Meta ads and runs paid for 7 DTC brands that all share one thing: a subscription engine underneath them. His agency, Structured, spends north of $15M a month. He flew to Hong Kong and sat down with us to break down how he actually picks products and runs brands in 2026. We’ve consolidated everything from this episode, into one playbook. Download it for free: https://www.elevatorgoods.com/talks/nick-shackelford In this episode you will learn: - How t...
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Lukas is the co-founder of Trybe, the platform powering the creator sales forces behind the fastest-scaling DTC brands right now. He's uploading over 5,500 ads a month and turning everyday creators into a sales force that outsells traditional UGC, influencers, and agencies combined. In this episode he gives the unfiltered playbook: - Why you don't find great creators, you train them - How to structure retainers and commissions so creators actually work harder (and the one ratio most brands ...
Moiz Ali built Native and sold it to P&G for $100M in just two and a half years. Today, he spends his time investing in, advising, and studying e-commerce businesses, giving him a unique view into what separates long lasting brands from businesses that are simply growing fast. In this conversation, Moiz shares what he is seeing across the space in 2026, including why most founders should focus on building a strong product before trying to manufacture a brand, why repeat purchase rate is...