#114 - How To Radically Change A 133-Year-Old Legacy Brand Without Destroying It | Michael Breckler

Elena Asher, founder of Lashmakers, built a global beauty brand and lash industry empire selling to 57 countries without spending a single dollar on ads. In this entrepreneur interview, Elena breaks down exactly how she built her business with zero ad spend, and why most founders chasing the same result are solving the wrong problem entirely.Elena walks through why she only manufactures, never buys through a supplier or middleman, how a $5,000 website turned her kitchen table glue business into a real company, and the counterintuitive content strategy she's used since day one of Instagram. She also shares her hard line on willing versus capable, the belief that's shaped who she hires, mentors and invests her time in, and why she walked away from teaching people for free once she saw the pattern repeat.We also get into her years selling from mall kiosks, the two lessons from that job she still uses to close deals today, why she refuses to use slides or a script when she's paid to speak on stage, and her own very candid, very unfiltered take on money, safety and relationships, which she offers purely as her own opinion from fifteen years working almost exclusively with women.If you're building a brand, a service business, or trying to work out whether you're actually capable or just willing, this one's worth the full ninety minutes.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj/

Discover the exact system to raise capital, unlock your next phase of growth, and avoid the term-sheet traps that make 95% of founders fail.

Are you actually built for entrepreneurship and scaling a startup, or do you just like the founder title? We sit with Omar Zenhom, who survived 17 failed businesses to build a SaaS software empire and The $100 MBA.

Are you actually an A-Leader capable of attracting elite talent, or are you accidentally diminishing your team? Discover how to avoid founder burnout, scale your business, and start building a super team.In this episode, we sit down with Doza, founder of The Geronimo Academy, to deconstruct the exact frameworks he uses to build autonomous, high-performing "super teams" without corporate middle management. After surviving a heart attack at 40 while building a business he hated, Doza completely redesigned his approach to leadership, team culture, and CEO time management.He breaks down why founders settle for the dangerous "7/10 business trap," why traditional SOPs and checklists repel top talent, and how writing a 48-page physical Vision Book changed the trajectory of his entire company.In this episode, we break down:The "A-Leader" Reality Check: Why you don't have a talent problem, you have a leadership problem, and how to stop accidentally diminishing your team.Separation Sunday: The exact 20-minute weekly reset Doza uses to plan his week to scale.Scorecards vs. SOPs: Why standard work manuals are over, and how to use visible scorecards to build a culture of high accountability and high support.The 48-Page Vision Book: Why Doza hand-wrote a physical magazine for his team, and how it attracts elite "partner energy" instead of standard staff.Escaping The 7/10 Trap: Why saying business is "fine" is the ultimate prequel to founder burnout, and how to redesign your company for a 10/10 life.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio

Master effective delegation, scale your business, and start building autonomous teams. Discover how to escape the daily grind and leverage AI to drive 400% growth. In this episode, we sit down with Jess Whatman, Founder and CEO of AgentSync, to deconstruct how she scaled her agency by 400% in just two years by mastering the art of delegation. Jess breaks down why founders inevitably become the biggest problem in their own companies and shares her exact framework for stepping out of the day-to-day operations. She shares exactly why you need to stop hiring junior roles and how to use AI to build an internal company intranet. In this episode, we break down: The $10 vs. $100 Rule: How to calculate your true hourly rate and why doing your own admin is costing your company money. Building an AI Intranet: How Jess uses Claude and Superhuman Docs to automate 80% of her team's internal questions. Delegating Outcomes: Why micromanaging tasks destroys your company culture, and how to delegate judgment instead. Maker vs. Manager: How to identify your true founder identity and structure your entire team to support it. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio